imDown’s cellular leisure community focuses on one-mintue vertical movies

imDown’s mobile entertainment network focuses on one-mintue vertical videos

Because of smartphones and the rise of apps like Snapchat and Periscope, vertical movies have gone from being an annoyance requiring a workaround to a well-liked and sometimes most popular video file format. That shift has impressed quite a few startups to give attention to the medium, in an effort to carve out a distinct segment in YouTube’s shadow. The newest to hitch the fray is imDown, a cellular-first leisure community designed for full-display vertical format movies beneath a minute lengthy.

In line with co-founder and CEO Jose Llorens, the startup first had tried to construct out a crowdsourced group from scratch in L.A. earlier than realizing it wanted to have a presence in cellular video earlier than shifting ahead with actual-time, location-based mostly video sharing.

Nevertheless, that bigger concept is nonetheless on the longer-time period roadmap, he says.

As an alternative, with the imDown software for iOS, the present concept is to supply a community the place creators can type communities that assist them get found.

In fact, at first look, this sounds rather a lot just like the video efforts from different social apps, like Vine, Instagram, Twitter or Fb. However Llorens believes that imDown’s help for one-minute movies will assist to distinguish it from Vine, whose 6-second deadlines are too brief. In the meantime, bigger social networks are usually not actually about forming video communities, however fairly about sharing info or connecting associates.

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  • Upon launch, imDown will level customers to channels round particular classes of movies, like “Adrenaline,” “Humorous,” “Music,” “Festivals,” “Journey,” “Artistic,” “Sports activities,” “Meals,” and extra. There are even area of interest channels for subjects like cats or canine, epic fails, browsing and others.

    Every channel features a vary of movies on the subject, and permit customers to favourite movies, share to social media, and comply with the creators.

    “We care about merely offering individuals with a extra immersive method to make use of video as a type of communication round particular classes of curiosity. Whether or not that be sports activities, journey, or a selected location is as much as the group,” explains Llorens.

    “With the rise in cellular video consumption, we’ve got down to construct probably the most consumer-pleasant expertise that permits individuals to simply uncover and share leisure they care about with out it having to vanish,” he says.

    The corporate’s subsequent step will contain having creators construct their very own channels on the app the place subscribers are allowed so as to add their very own movies. Nevertheless, the channel admin will retain management, and can be capable of block customers, take away movies, set the channel to public or personal, and extra.

    This kind of collaborative technique of constructing a following can be distinctive to imDown, however it’s unclear if creators would need to dilute their model by permitting outdoors contributions. Time will inform.

    If the video group takes off, Llorens says imDown will license its app to creators – principally establishing creators with their very own app the place they will launch content material, like their music for instance.

    With its emphasis on vertical video, the app considerably competes with different startups like Vervid and Slinger.

    L.A.-based mostly imDown is co-based by developer Tyler Rice, who met Llorens at a hackathon in Miami. Previous to imDown, Llorens based a life-style health model referred to as LiveFit and contributed to Elite Day by day. He’s additionally one among a small group of Hispanic entrepreneurs within the tech business, he notes.

    The startup is backed by one million in angel funding and is a full-time group of three.

    imDown is a free obtain on iTunes.