IMAX plans to convey digital actuality into theaters
In a transfer that we should always have seen coming, IMAX introduced that it will be rolling out digital actuality experiences in multiplex theaters, malls and comparable places later this yr. The information comes on the heels of Google’s announcement yesterday that it is constructing a cinema-high quality digital actuality digital camera with IMAX. Provided that it has been delivering immersive theatrical experiences with big screens for many years, it is sensible for IMAX to do one thing comparable with smaller VR shows.
IMAX is tapping Swedish developer Starbreeze (who made the The Chronicles of Riddick and Payday video games) to make use of its software program platform and StarVR headset, which is notable for providing a 210-diploma subject of view (twice as a lot because the Oculus Rift). Earlier this week, Starbreeze additionally introduced that Acer will probably be serving to it construct these VR headsets.
Naturally, IMAX additionally hopes to faucet into its Hollywood connections to create VR experiences tied to main movies. Richard Gelfond, the corporate’s CEO, tells the WSJ that he might see charging round $7 to $10 for a ten-minute lengthy VR expertise. Which may sound a bit a lot, however given all of the hardware and upkeep that VR requires, I would not be stunned if the ultimate pricing finally ends up near that vary.
IMAX plans to launch its VR experiences in six places globally by the top of the yr. Finally, it’ll license the know-how just like the way it handles screens at this time: Theater house owners will license the VR experiences and pay IMAX part of the income.