iHeartMedia CEO On The Re-Branding From Clear Channel
Clear Channel has been quietly reworking for the previous few years into a real platform, the place stay occasions, broadcast radio and digital merchandise are mixed and cross-promoted to offer shoppers complete entry to the music and speak radio that they love.
To mirror that transition, the corporate rebranded to iHeartMedia. We sat down with CEO Bob Pittman to debate the choice and higher perceive what lies forward for the media behemoth.
“We selected iHeart as a result of it unifies every little thing that we now have,” stated Pittman. “Our iHeart Music Pageant was carried stay on our radio stations, streamed on Yahoo, out there on-demand, after which aired throughout the CWTV community. It was a massively social occasion with 5 billion impressions.”
He added that all the things is related now, and that iHeart displays a model that’s really related, whether or not you’re listening to the radio in your automotive or in your telephone or laptop computer or going to a stay occasion.
“We now have these superb manufacturers, from radio stations like Kiss FM to personalities like Ryan Seacrest and Steve Harvey, and we need to give them a platform that pulls the whole lot they do collectively,” stated Pittman. “We don’t ever need to restrict our manufacturers.”
I requested Pittman how an organization like Clear Channel that has been round since 1972, with a person like him on the helm who has been within the enterprise for longer than I’ve been strolling, how he makes selections throughout such a transitional time in media.
“It’s a must to comply with quick the buyer, not the competitor,” stated Pittman. “We’ve seen that our clients simply need what they need, and it’s not essentially about how they get it.”
That stated, iHeart lately launched an app for Android Put on, marking an actual concentrate on what comes subsequent in media.
The complete interview is embedded under.