If You Assume Tinder Needs Additional Cute Pets, BuzzFeed Has The App For You

If You Think Tinder Needs More Cute Pets, BuzzFeed Has The App For You

Oh, BuzzFeed. Don’t ever change.

The company merely launched what it says is its second ever mobile app, known as Cute Or Not. As you could anticipate from the determine, you’re requested to cost pets as (duh) cute or not, by means of a Tinder-style swiping interface. It is also potential so as to add pictures of your private pets to see how they’re rated by totally different app clients.

For many who’re confused about why the company is launching a silly app like this (notably whereas setting up out its editorial group by hiring revered journalists), BuzzFeed Vice President of Product Chris Johansen is conscious of the place you’re coming from — he merely revealed a weblog publish titled “What The Hell Are We Doing With Apps?

The gist of Johansen’s submit is that it’s develop to be “increasingly more apparent that shoehorning all the strategies to experience BuzzFeed into one app doesn’t make sense,” so we’ll anticipate additional one-offs like this inside the coming yr.

“We don’t see it as ‘unbundling’ as lots as focusing,” he writes. “Instead of getting one baseline for each sort of tales and media we now have to assemble apps which will excel at providing the simplest experience for each.” (And positive, which means releasing a additional essential, info-focused app as correctly.)

I found this notably fascinating as a result of the primary time BuzzFeed truly made sense to me was when then-COO Jon Steinberg (now at Daily Mailpitched it as a up to date mannequin of the newspaper bundle, solely it locations cute animals (considerably than a flowery precise property or journey half) subsequent to its essential info safety.

A BuzzFeed spokesperson moreover knowledgeable me that due to the acquisition of startup GoPop, the company now has two elementary app teams, one focused on the core BuzzFeed app and the other on experimental merchandise. Cute or Not was a collaboration between the editorial and experimental mobile teams, based mostly totally on a earlier enterprise.

Anyway. The animals are pretty cute.