HTC to supply 5 real gold One smartphones for £2,750 apiece

A gold iPhone 5s cannot be had for love or cash proper now and Samsung’s gold Galaxy S four was simply introduced. Nonetheless, HTC has simply introduced a brand new mannequin that’ll put their shortage to disgrace: an 18 carat gold HTC One priced at £2,750 (about $four,four hundred). Solely 5 copies will probably be made to commemorate the 18th anniversary of the MOBO awards, which honors black artists and concrete music within the UK. It is the “most unique and costly smartphone each produced by HTC,” in accordance with MOBO, and encompasses a MOBO 18 emblem laser etched on the again. It ought to be famous that that is unrelated to a gold-coloured HTC One which leaked earlier, which can arrive as a significantly much less pricy product. There is no signal but of how you can get the 18 carat mannequin, however given the extraordinarily restricted run, you will doubtless need to accept one thing extra typical — or head much more upmarket — if gold is your factor.

Present full PR textual content

London, eight October 2013 – HTC UK, a pacesetter in cellular innovation and design, immediately broadcasts the discharge of the Gold HTC One, created utilizing REAL gold. Produced to have fun the 18th Anniversary of the MOBO Awards, this very restricted version telephone can be introduced to the winner of Greatest Newcomer class sponsored by HTC at this yr’s ceremony in Glasgow on nineteenth October.

Valued at £2,750 and with solely 5 in existence, the restricted version Gold HTC One is probably the most unique and costly smartphone ever created by HTC. It was crafted in partnership with Goldgenie founder Laban Roomes. To realize this luxurious look, the zero hole unibody of the HTC One on the back and front is plated in 18ct gold. It’s polished to provide a classy end and a particular MOBO 18 emblem is laser etched on the rear of the system. These parts come collectively to create the last word recognition for the distinguished music awards present.

The Gold HTC One consists of all of the efficiency of the award-profitable HTC One, together with HTC BlinkFeed&commerce;, HTC Zoe&commerce; and HTC BoomSound&commerce;, collectively reinventing the cellular expertise and setting a brand new normal for smartphones.

Phil Blair, HTC President, Europe Center East and Africa stated: “One of the best artists have all the time been given gold discs to have fun their success, however in the present day most individuals take heed to music on their telephone. We needed to have fun that reality. The award profitable HTC One is the gold commonplace in cellular design and innovation, so it was an apparent option to make it much more particular. We’re positive the profitable MOBO artist will love their distinctive telephone and we’ll even be giving a fortunate member of most of the people the prospect to get their palms on one quickly too.”

Kanya King MBE, founding father of the MOBO Awards commented: “MOBO turning 18 is a large achievement and a particular time for us. The 18ct Gold HTC One telephone is a superb addition to our coming of age celebrations and helps add MOBO glitz to proceedings!”

You’ll be able to vote for the winner of Greatest Newcomer and the recipients of the Gold HTC One on the MOBO web site at http://www.mobo.com/voting2013/greatest-newcomer. Within the operating are:

Daley Elli Ingram Etta Bond Fuse ODG Jacob Banks Jahméne Douglas Krept and Konan Sam Smith Shakka Stylo G Goldgenie has beforehand made bespoke telephones for Denzel Washington, Will Smith and Kate Moss, however that is the primary time they’ve labored immediately with an Android producer.

Since its launch, the HTC One has attracted a number of editorial and business awards which recognise its superior efficiency and new benchmark in design. Simply final week the HTC One collected Gadget of the Yr, Telephone of the Yr and the Design Award on the T3 Gadget Awards 2013. Different highlights embrace the GSMA’s International Cellular Award for Greatest New Cellular Gadget or Pill at Cellular World Congress 2013, Computex Taipei’s Gold Medal in Design and EISA award for Greatest European Superior Smartphone 2013-2014.

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