HTC sees its first quarterly gross sales rise in three years
HTC might lastly be on the street to restoration after it notched its first quarterly yr-on-yr income progress since 2011. The Taiwanese smartphone maker grew gross sales to NT $forty seven.9 billion ($1.5 billion) within the fourth quarter of 2014 — a considerable improve on the NT $forty two.9 billion ($1.34 billion) it reported the identical time final yr. In fact, these numbers are a far cry from what HTC was producing a few years in the past: within the fourth quarter of 2011, the corporate was pulling in revenues of NT $one hundred and one.four billion ($three.2 billion).
It is no secret that HTC has been discovering it troublesome to compete in a crowded Android market. Whereas its excessive-finish handsets nonetheless obtain important acclaim, the corporate has struggled to fight Apple’s iPhones, Samsung’s large smartphone vary and advertising price range, and low-value handsets from newcomers comparable to Xiaomi. HTC’s revenues have, till now, been slowly tumbling and no less than 22 execs have jumped ship because the begin of 2012. The outlook has been fairly grim, however right now’s numbers, mixed with an working revenue of NT $one hundred eighty million (USD $5.6 million) for the quarter, recommend the corporate could be pulling again with its newest mid-vary choices and the weird, periscope-styled Re Digital camera.