HTC One A9 evaluate: Not the winner this firm wants

HTC One A9 review: Not the winner this company needs

After the yr HTC has had, you virtually can not help however really feel dangerous for them. Do not. The Taiwanese telephone maker cannot take your pity to the financial institution, so it sequestered itself behind closed doorways and tried to construct a brand new smartphone that might excite individuals the best way the final-gen One M9 merely could not. The top result’s the One A9, a “flagship” smartphone that traded a number of the One collection’ signature options for a divisive design and a seemingly mid-vary mind. If this have been some other firm, I might have written it off already. The factor is, HTC jumped straight into the large leagues with the One M7 two years in the past and I so need it to make a comeback with one other sensible smartphone. Sadly, although, the One A9 appears to not be that system.


One A9


  • Respectable efficiency
  • Impeccable construct high quality
  • Ships with Android
  • HTC’s Sense UI is even leaner now


  • The design seems very acquainted
  • Middling digital camera
  • BoomSound audio system are gone
  • The alluring price ticket is short-term


After the One M9 failed to seek out its footing, HTC cooked up a sequel with a brand new however by-product look. It is a nicely-constructed gadget and is likely one of the first to ship with Google’s newest model of Android, however a number of the One collection’ hallmark options are nowhere to be discovered. The top result’s a telephone that, whereas completely good, does not stand aside from the competitors.


Notice: I am working with the worldwide model of the One A9. I am going to replace this assessment with further impressions as soon as US models turn out to be obtainable.

Let’s begin off by confronting the fruit-scented elephant within the room: The A9 seems to be like an iPhone. HTC’s protection boils right down to: “Truly, Apple’s the copycat!” and that the A9 is definitely a mashup between the corporate’s One and Want strains. That is perhaps legally defensible — HTC did use plastic antenna bands to interrupt up an all-metallic chassis earlier than Apple did — however there are different design thrives as properly that really feel unnecessarily Cupertinian. Tiny round digital camera? Verify. A spherical, two-tone flash? Yep. Curved, 2.5D Gorilla Glass three subtly swooping away from the sides of the display? You get the place I am going with this. At the least the (wonderful) fingerprint reader sitting south of the display is not a circle too, although it appears about as correct because the improved Contact ID sensor in Apple’s new iPhones. To name the A9 a one-to-one copy of the iPhone 6/6s is not truthful, however I’ve to marvel who signed off a design that so strongly evokes one other gadget.

On the flip aspect, the A9 is a pleasure to carry. Significantly. Its dimensions aren’t far off from the M9’s, however I a lot want the rounded physique to the onerous, angular strains we obtained with HTC’s final flagship. Positive, it was putting and spoke to the corporate’s mastery of metalwork, however that does not imply I am about to pour one out for the M9’s sharp metallic lip. A part of the A9’s grip-means facilities on HTC’s selection of a smaller AMOLED show somewhat than the tremendous-sized screens competing telephone makers are so keen on. And sure, I stated AMOLED — it has been years since HTC went with certainly one of these panels as an alternative of a Tremendous LCD, however we’ll get into that just a little later.

HTC One A9 review: Not the winner this company needs

The opposite key to the telephone’s snug design: a candy, two-end physique. The shell is hewn from a slab of plane-grade aluminum with a matte, bead-blasted bottom and a slick, polished really feel on its sides. Because it occurs, these edges play host to nano-SIM and microSD card slots (with the latter taking as much as 2TB of further storage), together with the quantity rocker and a properly textured sleep/wake button. There’s one thing that seems like an IR blaster on the A9’s prime edge, however that is not the case: It is truly a polycarbonate window for the GPS antenna. That is to not say that HTC is completed with IR blasters for good; that is simply the configuration HTC ran with to attenuate its waistline.

In the meantime, the A9’s backside edge is house to the only speaker (no entrance-dealing with stereo motion right here) and a regular micro-USB port for charging and knowledge switch. USB Sort-C looks like all the fad today — and for good cause — however the firm says it isn’t going huge on these new ports till later in 2016. And let’s not overlook what’s on the within: certainly one of Qualcomm’s new sixty four-bit, octa-core Snapdragon 617 chips. 4 of these cores are clocked at 1.5GHz, whereas the remaining 4 run at 1.2GHz.

HTC One A9 review: Not the winner this company needs

By the best way, you would be forgiven if the mannequin quantity provides you pause — I am not used to seeing non-800 collection chipsets in flagship units both. Nonetheless, HTC was fast to crow concerning the 617 being the very newest silicon from Qualcomm’s foundries, and subsequently inheritor to additional advantages in effectivity developed over the previous yr. The model we’re getting within the US — and the one I am testing now — comes with 3GB of RAM and 32GB of inner storage. Whatever the variant, although, you will even be graced with a seemingly small 2,150mAh battery and a thirteen-megapixel rear digital camera with OIS and an f/ lens. All advised, that is a reasonably strong package deal for a $four hundred telephone… besides it’s going to solely be $four hundred for somewhat bit longer. When you’re studying this evaluation the day it was revealed, you’ve got obtained lower than two weeks earlier than the worth jumps to its $500.

Show and sound

HTC One A9 review: Not the winner this company needs

HTC clearly does not assume greater is all the time higher. I am simply high quality with that — the top result’s a telephone that feels simply nearly as good in my pockets because it does in my hand. Fortunately, the A9’s display is not any slouch both. By default, issues tackle a hotter, yellower tone in comparison with units like the Galaxy Observe 5 and the comparably priced Moto X Pure, and it isn’t fairly as brilliant as both of these units. No less than these viewing angles are strong, and colours are punchy and vibrant in that sometimes AMOLED method. In fact, there are some who like their colours flatter and extra impartial, and that is the place sRGB mode is available in. Tick this feature within the show settings and also you’re left with a tuned display that, whereas not as vibrant, is extra technically correct. I am going to hold the punchier colours, thanks very a lot, nevertheless it’s nonetheless good to have the choice.

Now, about that speaker. Each flagship One-collection system (and even a bunch of HTC Wishes) got here with a pair of entrance-dealing with stereo audio system to enliven the audio expertise. Not so anymore. The A9 has a single, wimpy speaker that pumps out jams prefer it’s barely making an attempt. The bar for smartphone audio system hardly clears the bottom anyway, however the A9’s speaker is a large disappointment in comparison with all of HTC’s different current flagships.

Fortunately, issues get a bit higher if you plug in a pair of headphones. In my expertise, the Dolby Audio processing and the constructed-in amplifier do three issues: They make songs sound a bit extra open, energy up these thumpy lows and add a bit of shine to vocal tracks. That latter bit may sound nice — and it typically does — however it is going to sometimes make some songs appear extra compressed than they did earlier than. Most of the time, victims are typically these extremely produced poppy numbers, so followers of clever deep cuts may fare a bit of higher right here. The A9 additionally helps 24-bit lossless audio, however actually, the distinction is usually barely discernible. Even in case you had some significantly excessive-finish headphones knocking round, likelihood is you would be utilizing the A9 to take heed to music on the road or within the subway; not precisely the most effective place to actually absorb that nuanced sound.

Software program

The One A9 is HTC’s first Marshmallow telephone, and certainly, one of many first non-Nexus telephones that comes with Google’s latest OS. You’ll be able to take a look at our assessment for a deep dive on the whole lot that Android brings to the desk; simply know that each one these niceties are current right here and work in addition to they need to. A couple of standouts: Now on Faucet is not a thoughts reader, nevertheless it does floor helpful info based mostly on what you are taking a look at. To invoke the function, simply holding down the house button (the on-display one, not the fingerprint sensor that may double as a house button). Whereas I want it have been extra attuned to my pursuits, the data playing cards that pop up are no less than fascinating ones.

HTC One A9 review: Not the winner this company needs

Oh, and utilizing your fingerprint to authorize Google Play purchases is snappy, even when you must authenticate together with your password the primary time. This is hoping extra builders get on the biometric-safety practice quickly. Marshmallow additionally comes with what Google calls Flex Storage, which principally allows you to format a reminiscence card as inner storage. Once I tossed in a 16GB SanDisk Extremely microSDHC card, it took about three minutes complete to format the cardboard for the A9 and migrate some knowledge over to it. The factor is, you aren’t getting to determine what knowledge truly makes the leap on this preliminary course of; in my case, it was principally photographs and stuff from my Downloads folder. No app knowledge has discovered its strategy to the SD card throughout my week of testing, and so I have never needed to fear about degraded software program efficiency on account of sluggish learn/write speeds. What’s humorous is, not each function in inventory Marshmallow is out there right here — the hidden SystemUI Tuner for rearranging icons in your Fast Settings panel is notably absent.

So, with Marshmallow correct out of the best way, we’re left with the Sense 7 stuff HTC painted on prime of it. It’s going to all look very acquainted in the event you’ve used an M9 earlier than — Blinkfeed sits to the left of your house display, and a Prompt Apps widget sits entrance and middle to greet you. Each work simply as they did earlier than, with the previous letting you sift by way of chosen tales out of your social networks, information sources you manually add or subjects of curiosity by way of Information Republic’s app. These app options are nonetheless weak, by the best way, though not fairly as dangerous as they have been within the One M9’s early days. As I write this, the A9 has detected I am at work, and is subsequently suggesting I obtain Time Warner’s Phone2Go, a walkie-talkie app, and, erm, My Speaking Angela. The one suggestion that appears even remotely “sensible” is AIM, however I actually doubt it is as a result of HTC is aware of I am sitting in an AOL workplace proper now.

HTC additionally introduced again these consumer-created themes it launched on the M9. I am going to admit it has been ages since I’ve poked round HTC’s themes market and it is completely full of full makeovers, wallpapers, substitute fonts and icon units. In case you missed out on this the primary time, making a theme of your very personal is deceptively easy: Simply add a background picture so the theming engine can select some applicable colours for Blinkfeed and your app launcher. Then it is only a matter of making use of a “fashion,” which can outline your theme’s font, icon set and soundscape. Easy, no? It’s going to in all probability be somewhat too primary for some, however there’s extra complexity to be present in HTC’s on-line theme portal and a few of these new seems are literally fairly spectacular. I am nonetheless sticking to the inventory look, although.

HTC One A9 review: Not the winner this company needs

That is actually it so far as this style of Sense goes. HTC has progressively pared again its customized interface, and the A9 is arguably the leanest model of Sense we have seen but. The corporate’s customized Music and Mail apps have been given the axe on sure M9 fashions, as an example. In line with HTC, this type of palms-off strategy to customization is as a result of Android is attending to be a really mature platform and gadget makers do not need to fill in function gaps as a lot as they needed to within the previous days. Extra importantly, the corporate stated one thing like “eighty %” of the customization work their builders did went unnoticed by customers — that is a number of time wasted, so HTC modified tracks.

The opposite upshot is speedier distribution of Google’s core Android updates since there’s much less code for HTC to repair and keep. That is very true should you go in for an unlocked A9 — HTC says you will get each Android replace inside 15 days of it being launched on the Nexus line, although we’ll see how lengthy the corporate truly sticks to its promise.

Digital camera

HTC One A9 review: Not the winner this company needs

Look, I get it — cameras are robust to get proper even beneath the perfect circumstances. HTC has an additional drawback as a result of it is spent the final yr making an attempt to determine precisely what makes a superb smartphone shooter with various levels of success. Fortunately, the A9’s digital camera fares higher than HTC’s different current makes an attempt — too dangerous it is nonetheless outclassed by most of its rivals. Anyway, let’s begin with the great. The A9’s thirteen-megapixel rear digital camera is a strong daylight shooter and often outperformed the 20-megapixel sensor we obtained within the One M9. Positive, there’s not fairly as a lot element to be discovered right here — a symptom of downgrading the sensor decision — however the ensuing photographs by no means felt missing in crispness. And whereas photographs taken with the M9 have been typically a touched washed out in comparison with what I noticed with my very own eyes, the A9 often had the other challenge. There is a tendency for it to magnify heat colours (a state of affairs that is exacerbated by an already heat AMOLED display) however there is a respectable probability you would not thoughts even in case you observed.

You in all probability will not be surprised by what the A9 is able to in favorable mild, however you will not be dissatisfied both. If nothing else, the A9’s digital camera is persistently center-of-the-street. In fact, in case you fancy your self a correct photographer, the straightforward digital camera UI is supplemented by a Professional Mode that allows you to (amongst different issues) fiddle together with your publicity, ISO, white stability and RAW seize modes.

Issues (naturally) get a bit of worse whenever you enterprise into darker climes. The A9’s optical picture stabilization actually does assist degree off a few of the shake that always screws up low-mild photographs, however there is a commerce-off in correct publicity — I’ve had a couple of surprisingly nonetheless-wanting night time photographs look blown out if I wasn’t cautious. And as useful as OIS may be, it could’t do a lot to fight all of the grain that invades your darker photographs. These low-mild artifacts are unavoidable, however units like the brand new Nexus twins do a greater job of maintaining it at bay. Talking of, I usually most popular the best way the Nexus 5X and 6P dealt with colour copy and publicity (even with their lifeless-easy interfaces). HTC does edge out the competitors with some loopy submit-processing results; whereas they’re enjoyable, additionally they really feel like a method to obfuscate what are in any other case purely common photographs.

Efficiency and battery life

HTC One A9 review: Not the winner this company needs

On paper, the Snapdragon 617 powering the One A9 appears awfully mid-vary in comparison with excessive-powered chipsets utilized by HTC’s rivals (and even HTC itself) in different hero units. Whereas that is principally borne out in actual-world use, it is a nearer race than you’d anticipate. Truly utilizing the A9 — going out and in of apps, scrolling via webpages and emails, and so on. — felt surprisingly clean more often than not. Positive, you will see a couple of visible hiccups and a few slowdown right here and there, however nothing ever made me really feel like I used to be working with a second-fee system.

The story’s somewhat totally different on the subject of graphics efficiency, a minimum of in accordance with artificial benchmark. That is principally as a result of the A9 has an Adreno 405 GPU, a step down from the graphics processors seen in equally priced telephones just like the Moto X Pure. Even so, it isn’t just like the A9 is horrible at gaming — I’ve put extra time than I care to confess into horrible laps in Asphalt eight with the graphical high quality cranked all the best way up, and the A9 dealt with it with out grievance. Lengthy story brief: The A9 will probably be a lot highly effective for most individuals.

HTC One A9 Moto X Pure OnePlus 2 HTC One M9 AndEBench Professional 7,570 9,686 9,945 7,404 Vellamo 2,585 four,401 three,025 2,874 3DMark IS Limitless 9,076 18,747 23,598 21,409 GFXBench 1080p Manhattan Offscreen (fps) 6.6 15 25 22 CF-Bench sixty one,789 seventy four,237 seventy nine,168 fifty three,579

Name high quality was fairly good too, though the community state of affairs was just a little fraught. As I discussed, that is a world model of the A9, so it did not play properly with the spare T-Cellular SIM card I had mendacity round. The perfect I might get was constant HSPA, with speeds hovering round four megabits down in midtown Manhattan. The US-spec mannequin should not have a lot hassle latching onto most carriers’ excessive-velocity networks, although — it comes with help for bands 2, three, four, 5, 7, 12, thirteen, 17 and 29.

As for battery life, the telephone lasted eight hours and forty five minutes in our commonplace Engadget rundown check (that is with an HD video on repeat whereas related to WiFi with the display brightness set at 50 %). In the actual world, I might often rely on the A9 to stay round for about 18 full hours of on-once more-off-once more use, together with e-mail triage, chatting on Slack, constructing playlists on Spotify and intermittent gaming. All informed, the mixture of a brand new, energy-environment friendly chipset and Android Marshmallow’s Doze function is a potent one: It wasn’t unusual to see the A9’s battery-life readout tick down at a fee of zero.5 % an hour. Not too shabby, particularly contemplating how small the A9’s battery appears.

The competitors

HTC One A9 review: Not the winner this company needs

Itching for a brand new Android telephone? Not trying to spend an insane sum of money with no contract? What a time to be alive. There is no scarcity of nice units hovering between $four hundred (the worth of the A9) and $500. That is nice for you and, properly, barely much less nice for HTC. Think about the 32GB Moto X Pure ($450) — it encompasses a hexa-core Snapdragon 808 and 3GB of RAM, and you’ve got received the choice to completely customise it. Throw in a strong digital camera, an almost inventory Android construct and a few considerate software program additions and you have got a package deal that simply rivals the A9 for about the identical worth. In the meantime, the 16GB mannequin prices the identical $four hundred as the essential 32GB A9, though the inclusion of a microSD card makes the distinction simpler to swallow.

Then there’s LG’s new 32GB Nexus 5X ($429), though it isn’t as even a comparability. The 5X comes with the identical chipset because the Moto X, however with 1GB much less RAM. Then again, you’d get fast entry to the newest variations of Android as quickly as they’re obtainable, and with out the additional cruft HTC likes to layer on prime of it. Even the excessive-finish Nexus 6P will value the identical because the A9 after the promo interval runs out, and you will get those self same speedy Android updates together with a svelte metallic physique and a stunning WQHD display too.


HTC One A9 review: Not the winner this company needs

I used to like HTC. I nonetheless assume the One M7 was the most effective smartphone of its era. The factor is, HTC has been chasing that second of greatness for 2 years and it simply retains lacking. Make no mistake: The One A9 is a good telephone. The construct high quality is first-price. Marshmallow is a superb software program replace. HTC’s Sense UI is not simply bearable anymore; it is truly fairly good! Oh, and the corporate will get credit score for making an attempt a special type of design after milking its earlier, milder modifications. Nonetheless, the A9 falls in need of outright greatness, and that is not ok in a market that is as completely, ridiculously crowded as this one. In the event you’re the type of one that longs for smaller, properly-constructed telephones otherwise you take your cellular music very, very critically (with headphones, anyway), the One A9 is perhaps an excellent match for you. In any other case, you would purchase the Moto X Pure or both of the brand new Nexuses and get much more on your cash.