HTC gross sales fell off a cliff

HTC sales fell off a cliff

All isn’t properly at HTC. It right now posted one other troublesome earnings report detailing its fourth consecutive quarter of losses. The Taiwanese producer, which has simply launched its newest flagship smartphone, the HTC 10, misplaced roughly $148 million between January 1st and March thirty first. Extra worrying nonetheless is the drop in revenues when in comparison with 2015: HTC introduced in forty one.5 billion Taiwanese dollars this time final yr (and broke even), versus 14.eight billion this yr. That is a sixty four-% drop in revenues.

There are a few caveats value noting: First, as talked about, HTC’s new (and nicely-acquired) flagship has solely simply hit shops, in order that’s not concerned in these outcomes. Second, the corporate’s VR headset, the Vive, can also be not concerned right here. That stated, the corresponding quarter final yr equally did not embrace gross sales of the HTC One M9. It also needs to be famous that this is not a massively new improvement: HTC has usually been trending downwards over the previous few years, and has been trying to restructure itself right into a smaller, extra environment friendly firm.

How does HTC recuperate? As you’d anticipate, it is making an attempt to decrease prices and lift revenues. Though it hasn’t gone into specifics, Chief Monetary Officer Chialin Chang says HTC will “trim bills” by way of the present quarter and past. HTC has lately bought off some land and property, and is more likely to downsize its operations significantly within the search of profitability. Talking concerning the Vive digital actuality headset, Chang stated that VR may even be “an integral a part of profitability,” this yr and shifting ahead.

It is hoped that the price-chopping measures, along with an uptick in revenues from the HTC 10 and the Vive, will result in higher months forward. Chang believes that HTC can break even on its smartphone enterprise by Q3 (that is the July to September quarter), though he notes that this doesn’t represent a forecast, and is as an alternative an inner purpose of the corporate.

Supply: HTC (PDF)
On this article: earnings, monetary, gear, htc, htc10, loss, cellular, revenue, vive, vr
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