HTC America Simply Did This… Take A Bow Peter Chou
Being the plucky cellular underdog within the fiery caldera of the smartphone market means HTC completely has to do issues in a different way to seize some consideration. So meaning bringing “the ruckus” to its advertising messages, because it places it.
Whether or not that’s, in recent times, Ironman spitting out ridiculous acronyms. Or the newest video advert to bear its three-letter stamp (by way of the Verge): a rap tribute referred to as ‘Maintain The Crown‘, apparently written by HTC “superfan” Doc G of hip-hop outfit P.M. Daybreak — with lyrics like “your smartphone’s scared; they don’t need to conflict with a titan”… “we personal the universe; your Galaxy is overrated” and “make just like the nerdy bloggers; put it in your pocket now”.
And — sure there’s extra — particularly awkward backing strikes courtesy of a thin, white HTC America advertising man, referred to as David Bruce. LinkedIn lists Bruce as a regional account exec for HTC, however he’s rebranded as ‘MC D-Bruce‘ for the needs of this video parody. We hope.
I say parody, however the impact is extra intentional self-mockery. Subtext: the ‘H’ in HTC stands for sense of Humor, yo… In any case, this isn’t the primary time we’ve loved the smartphone market’s most maverick maker sending itself as much as bag some eyeballs. Keep in mind this?
Name the rap cringeworthy should you like — nicely it’s, and that’s kinda the purpose — however I for one salute HTC’s CEO Peter Chou for possessing a humorous bone and for letting his advertising division rap throughout it.
There’s in fact nothing extra tedious and fewer humanizing than gadgetry that takes itself too significantly. Add to that, pulling off this degree of awkward company cringe truly takes some artistic sweating toil.
And the video seems to have struck the suitable chord with that the majority notoriously onerous to impress demographic: YouTube commenters.
So maybe HTC is onto one thing with its WTF advertising. Take a bow Chou /Flip it unfastened Bruce.
One factor’s for positive: HTC is definitely besting Android upstart rival Xiaomi within the humorous video stakes. Until the delicate genius of frying pan-based mostly slap-stick is misplaced in translation.
Decide for your self…