HP groups up with one other big watchmaker on sensible wristwear

HP teams up with another giant watchmaker on smart wristwear

HP is not executed reviving its smartwatch partnerships simply because it is serving to Movado — removed from it. The tech pioneer has unveiled a smartwatch cope with Titan, the fifth-largest watchmaker on the planet and a powerhouse in its native India. The 2 aren’t saying a lot about what their new wearable entails past a design that is “responsive, however not intrusive” (what does that even imply?) and its help for each Android and iOS. Nevertheless, it is protected to say that HP is doing a lot of the heavy lifting. Like with different Engineered by HP smartwatches, it is supplying the underlying hardware and software program whereas the watch model focuses totally on design and manufacturing.

The Titan transfer could seem odd at first blush when there are extra well-known manufacturers on the market, however it is sensible given each the corporate’s restricted choices (huge names like TAG Heuer and Hermès are already sewn up) and the very purpose the partnership program exists. Whereas Titan will not be a family identify in lots of nations, it nonetheless sells over 15 million watches a yr. Even when solely a fraction of its future gross sales are smartwatches, Engineered by HP all of a sudden will get many extra gross sales underneath its belt — and the clout to forge different smartwatch alliances. If this pans out, HP might turn out to be a mainstay of the wearable world fairly than a bit participant.

[Image credit: Indranil Mukherjee/AFP/Getty Images]

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