How Clear Is The Future Of Google Glass?
Editor’s observe: Frank Palermo is the senior vice chairman of the International Technical Options Group at Virtusa.
Some concepts are forward of their time.
There isn’t a query that the wearables market is taking off with the proliferation of well being screens, pedometers and exercise trackers like Fitbit, Jawbone, Nike Fuelband, and so on. And subsequent yr the Apple Watch will probably make the wearable watch the subsequent massive factor. Gartner boldly predicted that corporations utilizing Glass and comparable wearable devices might save as much as $1 billion a yr inside the subsequent three to 5 years.
Nevertheless, the buyer electronics area could be a humorous factor. Shoppers have a tendency to purchase in herds. They may purchase the subsequent greatest gadget, solely once they truly see others with the gadget. One of many issues with merchandise like Google Glass is that it was launched in restricted trend as a part of the “Explorers” beta program, (which means you wanted a personal invite), which restricted distribution. With a price ticket of $1,500 only a few shoppers might afford to check out Google Glass. It takes a a lot lower cost tag to drive shopper curiosity.
Then you’ve gotten the entire social acceptance drawback. For most individuals, using Glass falls underneath the creepy umbrella. Individuals get spooked once they don’t know precisely what a tool is capturing or monitoring. The potential to do actual-time facial recognition video on the blink of an eye fixed can scare even probably the most tech-savvy customers. Everybody has sure boundaries round privateness intrusions.
It’s not exhausting to conceive how a wearable private assistant like Google Glass might completely disrupt the medical, safety, sports activities and lots of different industries. For example, CrowdOptic, which created know-how to help the reside streaming of data by means of wearables, has put Glass to work in a number of industries, corresponding to Healthcare, and now have over 19 hospitals utilizing the platform to enhance educating, collaboration and emergency response. They anticipate that quantity to develop to nicely over 100 by subsequent yr.
Corporations like Apx Labs, which created Skylight, an enterprise software program platform for Glass, and Augmate, are concentrating on workforce apps that present significant advantages for the desk-much less staff. Based on Google, eighty % of the worldwide workforce does bodily or desk-much less work each day. The office might grow to be the large alternative for Glass sooner or later.
Over 60 extremely publicized manufacturers have explored utilizing Glass. Virgin Atlantic ran a six-week trial, the place brokers at London’s Heathrow Airport, used the know-how to welcome clients and verify them in for his or her flights. Sherwin-Williams tried boosting its paint gross sales, by creating an app referred to as ColorSnap that permits a consumer to take a photograph, whereas the app analyzes the first colours and supplies matching colours type the Sherwin-Williams lineup.
Actual-property website Trulia created a demo referred to as TruliaForGlass that permits customers to evaluate listings that match their standards instantly from the Glass app. And the Sacramento Kings have been the primary NBA staff to supply followers an in-recreation Glass expertise, the place gamers wore Glass throughout their pre-recreation heat-ups and would do stay streams to video screens inside the world.
The event group has created over a one hundred apps for Glass starting from extremely revolutionary to considerably frivolous. For these on the lookout for some amusement, there’s even a Battleship recreation for Glass referred to as GlassBattle.
For sure professions or industries Glass might be downright disruptive. And at this level, the typical shopper actually doesn’t have a clue as to how precisely to make use of the system.
In know-how, timing is the whole lot. Most main know-how disrupters undergo comparable cycles of evolution. The primary era of the units are typically for hobbyists or toys for the nicely off, and don’t sometimes present a lot actual worth; they introduce a brand new paradigm. The extra disruptive it’s, the longer it tends to take to get accepted.
Over time nevertheless, units get higher and know-how matures, which in flip drives extra widespread adoption. Keep in mind the primary cellular telephone — or ought to I say brick? Most individuals laughed on the concept of carrying this obtrusive gadget round with them on a regular basis. It’s onerous to think about how these units advanced to be the smartphones of right now that we will barely spare a second with out.
So, wearable applied sciences like Google Glass are in an identical class as digital-actuality purposes like Oculus Rift. They’re just like the cell telephones of the ’80s — ready to be refined, ready for know-how to be extra streamlined, and ready for extra trendy type elements. Additionally they require extra thought round safety. It is going to take a while for these to develop, however once they do, they might grow to be the subsequent huge factor.
Within the close to time period, the actual alternative for Glass could also be within the office. With somewhat extra refinement and a few extra consideration round privateness considerations, the system could also be able to go.
If Google needs Glass to take off within the shopper market, it could be greatest served promoting it to Apple, which has persistently confirmed its means to form know-how for mass shopper adoption.
Featured Picture: Russell Ramon