Household App Life360 Acquires Couple, A Personal Messaging App For Two
Life360, the cellular software designed for households, introduced in the present day that it has acquired the personal messaging software and Y Combinator grad Couple (previously referred to as Pair), based mostly in Mountain View. Not a pure expertise acquisition, Life360 sees Couple as being a possible preliminary entry level into its bigger platform, which now counts over fifty five million households utilizing its location tracker and household communications app.
Explains the corporate, Couple – a minimum of for now – will proceed to function as a definite app, and its group will construct a migration path between Couple and Life360 for these couples who’ve youngsters and are prepared to maneuver to a “Household Community” app.
As well as, Couple’s co-founders Oleg Kostour, CEO; Jake Schwartz, Lead Engineer; and Andrew Jasso, Lead Designer, have joined Life360’s group as part of the acquisition.
Deal phrases weren’t instantly obtainable, however Couple was backed by Y Combinator, SV Angel, CrunchFund, Ashton Kutcher’s A-Grade Investments, Dave Morin, Founder Collective, Lerer Ventures, Betaworks, Michael Birch, Paul Buchheit, Alexis Ohanian, Garry Tan, Gary Vaynerchuk and different strategic angel buyers. In response to CrunchBase, Couple had raised $four.2 million from outdoors buyers. (CrunchFund’s founder additionally based TechCrunch, by means of disclosure.)
Couple, for these unfamiliar, was constructed to be a personal messaging app for the use between two individuals. First launched in 2012, the app has seen over four million downloads so far in addition to billions of messages despatched between customers. The app additionally consists of a lot of enjoyable options, together with help for emoticons, photograph and video sharing, sketching, in addition to extra sensible ones, like a shared record and calendar, reminders, date night time recommendations and extra. There’s additionally a cute “thumbkiss” function that allows you to inform your companion you’re considering of them once you’re aside.
It is sensible that the type of people that would need a devoted portal for a sure sort of personal communication outdoors of textual content messages could possibly be the perfect consumer base to ultimately be a part of Life360, which presents a lot of the identical type of factor, however for households.
That is what Couple’s CEO Kostour additionally believes, noting that Life360’s give attention to customers with “excessive-belief” relationships makes the app a “good match” to hitch the bigger firm.
Nevertheless, betting on the prospect that the tens of millions of downloads for Couple will ultimately translate into converts to Life360 is type of a danger – Couple right now is ranked #164 within the “Way of life” part on iTunes – a not-so-stellar rating when it comes to having carved out a big area of interest for itself within the crowded cellular messaging area. That doesn’t bode nicely for Life360 protecting Couple’s doorways open indefinitely, both.
To some extent, Couple was doubtless impacted by the rise of different dominant cellular messaging providers, like Messenger, Whatsapp or Snapchat, for instance, as have various different area of interest gamers.
“We’re excited to have Couple be a part of the Life360 household,” stated Itamar Novick, Chief Enterprise Officer of Life360, in a press release.
“We share a mission to raised join individuals with their family members. The group at Couple has constructed an ideal product liked by hundreds of thousands of extremely engaged customers. This acquisition represents a strategic alignment of our audiences as couples make up a big proportion of our consumer base at Life360,” he added.
This isn’t Life360’s first acquisition. The San Francisco-headquartered firm, which has raised $seventy six million in enterprise funding up to now, beforehand purchased Foundog in 2010, HelloWorld in 2014, and Chronos Cellular Applied sciences simply final yr. The main target is often on expertise, and incorporating concepts from the acquired corporations into the primary Life360 app, at occasions.
Couple, then often known as Pair, had additionally picked up an app of its personal up to now. The corporate, Tenthbit which makes the Couple app, truly purchased its UK rival Cupple again in 2013.