Home windows Telephone Is An Ex-Platform

Windows Phone Is An Ex-Platform

Microsoft introduced its Q2 2016 outcomes yesterday, reporting robust efficiency for its cloud enterprise and resulting in a inventory bump within the wake of the information. Its Floor pill hardware enterprise additionally carried out nicely.

Nevertheless it’s a completely totally different story for the unloved telephone-making enterprise — that albatross round Steve Ballmer Satya Nadella’s neck. Buried low down within the earnings report, Redmond notes telephone income “declined forty nine% in fixed foreign money” — couching this as a mirrored image of “our technique change introduced in July 2015”.

Microsoft can sofa away all it needs, however the fact is its telephone enterprise is lifeless. And no quantity of ‘strategic fiddling‘ across the edges will change that. Certainly, the platform has been strolling lifeless for a number of years now.

To underline how a lot the Home windows (née Home windows Telephone) smartphone venture has collapsed listed here are the yr over yr gross sales figures…

  • Complete Home windows Telephones bought in Microsoft’s Q2 quarter: four.5 million vs promoting 10.5 million within the yr in the past quarter

A spot of comparative context: simply this week Apple introduced it bought seventy five million iPhones in its Q1. (And that in 1 / 4 with out vital iPhone gross sales progress for Cupertino.)

#WIndows smartphone Market share 2007 12%, 2008 eleven%, 2009 9%, 2010 5%, 2011 three%, 2012 three%, 2013 three%, 2014 three% and now 2015 right down to 2% #Lumia

— Tomi Ahonen (@tomiahonen) January 29, 2016

Sorry, Home windows Telephone. 110m lifetime gross sales – four.5bn iOS & Android telephones bought in the identical interval pic.twitter.com/CO03XWhYJg

— Benedict Evans (@BenedictEvans) January 28, 2016

In fact we’ve recognized that Home windows Telephone has been strolling lifeless for years now, given its failure to realize vital traction outdoors a handful of European markets. Within the U.S. the platform by no means took off. And even in European markets like Italy the place it noticed some small good points Microsoft has been unable to show regional glimmers of progress into something vaguely resembling sustained momentum.

To paraphrase Monty Python, Home windows Telephone is an ex-platform. Positive, Microsoft may say the platform is simply resting. However shoppers know the reality: it’s a lifeless parrot.

So #Microsoft #Lumia ex #Nokia #Home windows Telephone smartphone biz? DISASTER. Down 22% in simply THREE months to four.5M and 1.1% market share

— Tomi Ahonen (@tomiahonen) January 29, 2016

I advised you its this yr or newest subsequent when #Lumia #Home windows Telephone will probably be shut down. Its a lifeless telephone strolling #Microsoft #evilempire #ms

— Tomi Ahonen (@tomiahonen) January 29, 2016

The query now’s whether or not Microsoft will maintain making smartphones as a showcase/vainness undertaking. Or simply kill off the division solely.

Opinion is split on that entrance, though given what number of telephone-associated employees Microsoft has given the chop to already it’s already fairly far down that path of ‘complete focus’…

Windows Phone Is An Ex-Platform

Both approach, one factor is completely clear: shoppers aren’t going to be shopping for smartphones operating Home windows.

As a result of individuals know a lifeless parrot once they see one.