“Hey! VINA” Is A Tinder For (Woman) Buddies
A startup referred to as VINA is launching a cellular app in the present day that operates rather a lot like a Tinder, however is aimed toward ladies in search of new buddies. And no, not pals-with-advantages or boy-area-pals, however different females who share their similar pursuits, and who’ve suitable personalities. To make this work, Hey! VINA, because the app is known as, doesn’t simply present its customers footage and profiles, but in addition makes use of a matching algorithm that takes under consideration info like mutual buddies, proximity, and knowledge from quizzes you’re taking within the app.
Sure, an app for making pals. Oh, what a world.
The thought for the app comes from VINA, an organization whose focus is on constructing a set of merchandise aimed toward assembly the wants of recent ladies. Along with the cellular app, VINA additionally provides LadyBrag.com, a easy website the place ladies share and have fun their accomplishments.
The corporate itself was based final summer time by buddies Olivia June Poole and Jen Aprahamian, who beforehand labored collectively at Basic Meeting. The founders stated they began constructing the app Hey! VINA due to a private ache level – they typically moved and traveled for work and needed a greater solution to meet new girlfriends within the space.
As well as, the 2 stated their business of selection – tech – tends to be dominated by males, which made it harder for them to seek out ladies they might add to their social circles. Plus, as their present girlfriends moved away, obtained married or began having youngsters, additionally they discovered their group of girlfriends shrinking.
However is discovering buddies actually one thing that we’d like an app for?
Poole ticked off quite a lot of use instances the place she thinks one thing like Hey! VINA might assist, whether or not that was wanting to seek out girlfriends whereas touring for prolonged durations of time, or connecting with new individuals who have been fascinated with particular actions based mostly round widespread pursuits, for instance. And even simply with the ability to get your social circle began after shifting to a brand new metropolis.
She additionally tells me that Hey! VINA grew out of a networking group she started in San Francisco referred to as “Women Who Vino” (…in case you’re questioning concerning the app’s odd identify. VINA is additionally Scottish for good friend or beloved.)
These women-solely completely happy hours grew to one hundred attendees, which prompted Poole to think about translating that success into an app that would scale the motion additional.
The app, which is stay now in San Francisco and New York, begins off with a brief quiz designed to get the essential particulars of a consumer’s way of life and character. Then, on a weekly foundation, Hey! VINA will launch Buzzfeed-fashion quizzes to reinforce that preliminary knowledge with extra info that can be utilized for matching.
There’s one thing instantly off-placing, nevertheless, a few startup that takes one in every of our most elementary social expertise – the power to make pals – and turns it into an app. It’s reflective of a era who is already lambasted for spending an excessive amount of time on our telephones, and who is usually stated to have problem with interpersonal interactions due to this.
That being stated, with ladies’s trendy lives which contain much more journey and relocation than in previous years, the power to seek out new, shut associates has gotten harder. Books have been written concerning the matter, actually. However do individuals need a answer within the type of an app? In any case, when you make your first pal in a brand new space, your social circle appears to shortly develop.
Nonetheless, Poole believes which you could both battle the development involving the shift of socializing to our telephones, or you’ll be able to embrace it.
“It’s the best way issues are,” she says. “We will’t pressure individuals to vary. We will’t pressure a whole tradition to be like, ‘okay, everyone put down your telephone…,” Poole continues. “If we will help individuals adapt and fulfill their wants…we expect that’s nice.”
The app, now in public beta, is reside on iTunes.