Herschel goes excessive tech with its new magic material
Everybody’s favourite retro backpack maker is heading into the twenty first century. The Vancouver-based mostly firm has launched one thing referred to as the Lawson Backpack, a grand departure from their olde-timey design and supplies.
The Lawson makes use of a rip-cease materials referred to as Sealtech which may reseal itself after a small rip or puncture. The fabric consists of a grid of nylon threads that is ready to separate barely when punctured and a coating that reseals the floor over time. Once more, this gained’t cease a bullet or a steak knife however you’ll be able to poke by way of it with a pen or pencil with out ache.
“The Sealtech materials is one thing we’ve been sitting on for nearly two years,” stated co-founder Jamie Cormack. “It’s a particular mix of coated nylon ripstop that recovers and reseals itself after being punctured. It’s extraordinarily light-weight but maintains a excessive tearing power. It’s additionally water resistant which makes it an ideal material to work with on luggage.”
“The distinctive coating permits the material to behave totally different than most nylons. Its excessive tensile power provides it the power to take care of integrity when punctured with out compromising the remainder of the bag, whereas the coating repairs any abrasions inside the materials,” he stated.
I examined the sassy little bag on a brief journey and located the light-weight materials and waterproof coating to be the most important sellers. The corporate is aiming for a extra tech-centric shopper with the Sealtec materials, a transfer that pivots it away from the retro feel and appear of its conventional backpacks. Even the branding – unassuming, hidden tags on the aspect of the bag and never entrance and middle – factors to a transfer in the direction of Herschel as a tech garment firm slightly than a hipster fad.
“When it comes to branding, the introduction of the ID emblem a yr in the past, together with our redesigned Studio Assortment, was meant to talk to a extra elevated viewers. Following the identical design mentality, we’re introducing that modern branding into totally different tiers and new collections each season,” stated Cormack. This implies, we assume, that Herschel doesn’t need to be lumped in with Converse and different retro favorites. The corporate, which is simply six years previous, has already appeared to inundate the minds of backpack consumers in all places and this transfer away from ostentatious branding and excessive-finish supplies is fascinating and telling.
The corporate is engaged on numerous luggage together with the Lawson backpack and a duffel. As with all issues, stabbing of the Sealtech line ought to be completed sparsely however its good to know that now our backpacks are self-therapeutic, in contrast to our poor, unhappy hearts.