Health App Runkeeper To Be Acquired By Operating Shoe Maker ASICS

Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS

Runkeeper is about to turn out to be the newest health startup to be acquired by a exercise gear firm. Jason Jacobs, the startup’s co-founder and chief government officer, introduced right now that his firm has entered right into a definitive settlement to be bought by ASICS Company.

Headquartered in Japan, ASICS is greatest-recognized for making trainers and clothes, but in addition has its personal coaching app for runners. In his publish on the deal, Jacobs stated that the mixed corporations will work on bodily merchandise with digital health monitoring options. (He additionally added that based mostly on Runkeeper’s Shoe Tracker function, ASICS footwear are the preferred among the many app’s customers.)

“By placing these two items collectively (digital health platform and world class bodily merchandise), you’ll be able to construct a brand new type of health model that has a deeper, extra trusted relationship with shoppers and may interact with them in a extra personalised approach,” he stated. “Partnering with ASICS to satisfy this imaginative and prescient collectively makes a ton of sense. We each have deep roots in and give attention to operating as a core element of the health expertise.”

The Runkeeper app will live on as a standalone product and Jacobs promised that “from the top-consumer standpoint, not a lot will change.”

The acquisition of Runkeeper, which launched in 2008, follows a string of different comparable offers, with giant exercise gear corporations snapping up health tech startups. In August, Adidas purchased Austrian health app maker Runtastic; earlier in 2015, Underneath Armour, one other exercise attire firm, bought health and well being trackers Endomondo and MyFitnessPal.

These offers give ASICS, Adidas, and Underneath Armour a option to compete with Nike, which has carried out nicely with its personal apps and line of health trackers just like the Nike Fuelband, and probably faucet into the rising wearables market.