HBO and Discovery make main funding in digital actuality

HBO and Discovery make major investment in virtual reality

Jason LaVeris/FilmMagic

Digital actuality is not simply seeing a revival on the subject of gaming, immersive content material is taking root in journalism, films and tv as nicely. The truth is, two networks made an funding in a digital and augmented actuality firm to assist drive future manufacturing tasks. OTOY, an organization that makes cloud-based mostly graphics software program masking the seize, rendering and streaming of VR and AR content material introduced at present that each HBO and Discovery are backing it “to create common publishing platform for TV, films and unique holographic content material.” Whereas holograms are talked about all through the press launch, VR and AR issue closely into the networks’ plans.

HBO was already conversant in OTOY, as the corporate is working with Jon Stewart on his upcoming challenge utilizing its know-how. “OTOY has a roadmap for the way forward for leisure and know-how,” stated HBO president Michael Lombardo within the information launch. “Their creativity and drive completely aligns with HBO’s.” Discovery already gives VR content material of its personal by means of Discovery VR, nevertheless it says OTOY can help in taking its digital and augmented actuality experiences “to an entire new degree.”

OTOY’s founder and CEO Jules Urbach explains that the corporate’s objective is to make “holographic and immersive content material” accessible choices for viewers, publishers and artists. Not solely are HBO and Discovery buyers, however they’re additionally content material companions, and Urbach says the trio will collaborate “to map out the way forward for leisure.” The corporate has been engaged on numerous VR options, together with streams that the viewer can transfer round in. Jon Stewart’s upcoming brief-type content material for HBO will possible be the primary fruits of the connection, which will probably be out there by way of HBO Now when it debuts.