Hardware Battlefield 2015
We’re excited to announce the all-star buyers, founders and makers judging the startups within the second annual Hardware Battlefield. From Martha Stewart, to 50 Cent, to Yves Behar, and lots of extra, we’ve lined up thirteen people who know what it takes to make a profitable product and firm.
Over the three days of Worldwide Shopper Electronics Present, these judges will work collectively to slender down the 14 startups competing within the competitors. The winner will get $50,000 and the coveted Metallic Man trophy.
That is the second yr in a row we’ve held Hardware Battlefield on the Worldwide CES. Just like the Startup Battlefields held at Disrupt conferences, panels of business specialists and buyers will select a startup to win $50,000 and the Hardware Battlefield Metallic Man trophy.
This yr nevertheless, TechCrunch partnered with the Worldwide CES to offer exhibition area to startups chosen to take part in Startup Battlefield.
You’ll be able to watch the competitors reside at Worldwide CES or via a stay video stream January 6-eight.
Karolina is the COO and co-founding father of Zortrax, Polish producer of 3D printers devoted to skilled use in SMB market. She focuses on advertising, enterprise fashions and technique for implementing progressive tech merchandise. Karolina was liable for advertising and PR protection for the primary profitable Polish Kickstarter marketing campaign with $180k funding. Her position within the firm is to rework expertise of many individuals from totally different fields into one worth and convey it to the market.
Yves Béhar is a design entrepreneur who believes that holistic product, digital, and model design are the cornerstones of any enterprise. He’s the founder and CEO of fuseproject, an built-in design and branding agency he established in 1999. Béhar can also be the Chief Artistic Officer of Jawbone, winner of a 2010 IDSA Design of the Decade Award, and the co-founding father of August, the subsequent era house entry system.
Famend designer Yves Behar brings greater than twenty years of product design, branding, consumer expertise and communications work to August. He’s the founder and CEO of fuseproject, a design and branding agency he established in 1999.
He’s additionally chief artistic officer at Jawbone, the place for the final eleven years his merchandise, model and communications work has helped the corporate turn out to be a pacesetter in wearable and audio shopper electronics. Behar can also be the artistic co-founding father of OUYA, an open sourced gaming platform. As well as, he’s presently the artist trustee of the Board of Administrators of the San Francisco Museum of Trendy Artwork and was named a Prime 25 Visionary by TIME Journal.
His different collaborations with famend companions similar to Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and lots of others have acquired worldwide acclaim. Béhar's works are included within the everlasting collections of museums worldwide, and he’s a frequent speaker on design, sustainability and enterprise subjects.
Rob began his profession as an aerospace engineer and automotive engine tester, then turned an investor in early stage know-how corporations. He co-based Shasta Ventures in 2005.
Rob is trying to work with entrepreneurs who’re creating disruptive new approaches to cellular and networked units, in addition to know-how purposes that leverage novel infrastructure applied sciences in artistic methods. He’s notably eager about excessive-danger startups which are quickly scalable, impression the lives of tens of millions of individuals and join the "actual world" to the Web, whether or not by way of sensible telephones, low-value sensors, or different progressive new units. He focuses on smartphone-based mostly companies, collaborative consumption and The Web of Issues. His present corporations embrace Nest, Mocana and Relay Rides.
Craig Dalton is the co-founder and CEO of award profitable iPad case producer, DODOcase. In his position as CEO, Craig is liable for the business parts of the enterprise. With a robust concentrate on model improvement, DODOcase has grow to be recognized world broad with options within the NY Occasions, Wall Road Journal, Vogue and GQ to call a number of. As a founding member of SF Made, DODOcase has championed manufacturing in San Francisco and has labored to revitalize the as soon as flourishing San Francisco bookbinding business. Previous to DODOcase, Craig had sixteen years expertise in gross sales and advertising administration in addition to in depth expertise constructing worthwhile enterprise methods. As Mplayit's Vice President of Enterprise Improvement, he was liable for establishing strategic relationships with cellular operators, social media and Net 2.zero corporations wishing to extend present and develop new income streams using the corporate's on-line trial and merchandising options. Beforehand, Dalton managed enterprise improvement for MMS pioneer Hook Cellular main initiatives with wi-fi operators and social media platforms. Earlier, Dalton managed enterprise improvement for international cellular leisure writer, I-play. His duties included negotiating operator agreements, creating a Direct to Shopper technique and making a cellular video enterprise unit. Previous to I-play, Dalton managed enterprise improvement for interactive tv and cellular pioneer, Proteus, having accomplished the primary TV to SMS marketing campaign within the US with Tremendous Bowl XXXVI in 2002 that established the TV to SMS market within the U.S. Mr. Dalton holds an MBA from the Graduate Faculty of Administration on the College of California, Irvine and a BSBA in Enterprise Administration from The American College.
Brady is Vice President at Highway1, PCH's incubator program. A prolific speaker and maker on the geek scene, Brady may be discovered at talking engagements around the globe, inventing new types of transportation at Burning Man, or creating within the Highway1 San Francisco workshop. Moreover, Brady writes for O’Reilly Radar, monitoring modifications in know-how. Brady is the founding father of Ignite, a geek occasion which has unfold to over 100 cities worldwide.
What started as music chart dominance for the rap music phenomenon Curtis “50 Cent” Jackson, has shortly reworked to success in company America. 50 Cent is a multi-tiered enterprise mogul to be reckoned with. Acknowledged as some of the gifted and prolific music artists of his time, 50 Cent has managed to leverage his star energy into document breaking model extensions encompassing a broad spectrum of companies together with music possession, artist administration, movie manufacturing, footwear and attire, perfume, video video games, publishing, headphones and well being drinks and dietary supplements. With annual gross sales shortly approaching $300 million from quite a lot of enterprise curiosity together with quite a few enterprise endeavors on the horizon, 50 Cent has cemented his place within the business as each a enterprise and leisure powerhouse.
MUSIC: 50 Cent exploded on the music scene in 2003 and has been rewriting hip hop historical past ever since. Get Wealthy or Die Tryin’, his debut album, made historical past when it bought 872,000 copies, breaking the report for first week gross sales of any main label debut in your complete SoundScan period. It was a #1 Billboard album for six weeks and was licensed platinum 9-occasions by the Recording Business Affiliation of America. So far, 50 Cent has bought greater than 22 million albums worldwide and has acquired quite a few awards and thirteen Grammy nominations all through his profession. The discharge of his third album, Curtis, launched in September 2007, dominated the album charts promoting over a million copies worldwide and garnered two Grammy nominations for Greatest Rap Track and Greatest Rap Solo Efficiency. In November 2009, 50 Cent launched his fourth studio album, Earlier than I Self Destruct, which acquired broad crucial acclaim. On August 25, 2014, 50 Cent and the lately reunited G-Unit stunned followers releasing “The Great thing about Independence” EP at midnight. In June 2014, 50 Cent debuted his fifth studio album, Animal Ambition and presently, is gearing up for his subsequent studio album Road King Immortal and recording extra new music with G-Unit.
The big success of his music profession paved the best way for 50 Cent the rapper to turn out to be 50 Cent the document firm government. As CEO of G-Unit Data, 50 Cent oversees a stellar roster of music artists together with Tony Yayo and Lloyd Banks amongst others, lots of which have garnered multi-platinum standing underneath his aegis.
TELEVISION: In 2005, Jackson based the manufacturing firm, G-Unit Movies and Tv, producing all kinds of content material throughout numerous platforms.
In a bit of over 18 months Jackson has bought tasks to 6 totally different networks. Amongst these is “Energy,” a STARZ drama by which he not solely co-stars but in addition serves as co-creator and government producer. “Energy” debuted in June 2014 and was renewed for a second season after just one episode. “Energy’s” August 2nd season finale had the very best scores via the season, greater than doubling the premiere and it generated the most important focus (seventy one%) of African-American viewers of any scripted premium collection since 2006. Jackson additionally serves as government producer of the critically acclaimed collection “Dream Faculty” for SundanceTV.
Nominated for a GLAAD Media Award in its first season, “Dream Faculty,” had its second season air in fall 2014.
FILM: In 2005, Jackson made his function movie debut with the Paramount Footage movie, “Get Wealthy or Die Tryin,’” a unfastened biographic image which chronicled his life rising up in poverty surrounded by adverse influences on the streets of Queens, NY, as he rose to stardom as a rap star. Jackson continues to broaden his movie repertoire and has appeared within the Golden Globe nominated conflict drama, “Residence of The Courageous,” “Righteous Kill” starring Al Pacino and Robert DeNiro, and “Streets of Blood” with Val Kilmer and Sharon Stone. In 2009, he launched “Earlier than I Self Destruct”, a movie he directed, starred in, and government produced impressed by the album of the identical identify. In the identical yr he based Cheetah Imaginative and prescient, a movie manufacturing firm. In 2010, Jackson appeared alongside Chace Crawford within the Joel Schumacher movie, “Twelve,” which garnered nice evaluations for his efficiency. Jackson produced and starred within the tasks “Gun” and “All Issues Fall Aside” in 2012 by Think about Leisure. Jackson continues to make a reputation for himself in Hollywood and was featured in movies together with: “Frozen Floor” with Nicolas Cage and John Cusack, “Escape Plan” starring Sylvester Stallone and Arnold Schwarzenegger, “Freelancers” with Robert DeNiro and Forrest Whittaker and “The Prince” with Bruce Willis and John Cusack. He just lately wrapped filming “Spy” with Melissa McCarthy and Jude Regulation and the boxing drama “Southpaw” together with Jake Gyllenhaal, Forest Whitaker and Rachel McAdams, directed by Antoine Fuqua.
FASHION / FRAGRANCE: The segue from music to the style business was a pure model extension for 50 Cent as his private fashion was continually emulated by his followers and has been recognized to resonate with the plenty. Armed with a relentless entrepreneurial spirit and dovetailed with an innate sense of favor, 50 Cent joined forces with Reebok to create G-Unit Footwear Assortment by RBK in 2004. Thus far, the gathering has generated gross sales in extra of $70 million and has turn out to be an integral element of Reebok’s worldwide gross sales progress, in addition to a central half of their promotional and promoting efforts, during which 50 Cent took half.
Following the profitable launch of his signature sneaker, 50 Cent launched G. Unit Attire by Ecko Limitless, a three way partnership cope with city designer Mark Ecko. The gathering which incorporates denim, t-shirts, sweaters, and outerwear generates greater than $one hundred million at retail.
Most lately, 50 Cent entered the luxurious perfume class and launched his premiere perfume, Energy by Fifty Cent, which was bought solely at Macys nationwide.
VIDEO GAME: 50 Cent joined forces with Vivendi Common, the chief in interactive video games, to create 50 Cent: Bulletproof, an motion-packed recreation that includes 50 Cent because the lead character, and members of the G-Unit Data artist roster as cohorts within the struggle towards crime. The recognition of the sport made it probably the most profitable online game within the Vivendi Common catalogue promoting over a million models. The extremely anticipated sequel, 50 Cent: Blood on the Sand, which was launched in 2009, acquired large important and business acclaim.
PUBLISHING: Following the success of his New York Occasions bestselling autobiography, From Items to Weight, 50 Cent determined to broaden his publishing empire. In an unprecedented cope with MTV Books, he established G-Unit Books to create road fiction – gritty, true-to-life tales informed within the type of hip hop novellas. In January 2007, G-Unit Books launched three titles written by a number of the most prolific writers within the style, Nikki Turner, Noire and Okay. Elliott with titles resembling Child Brother, Dying Earlier than Dishonor and The Ski Masks Method. This previous summer time, G-Unit Books concurrently launched Harlem Warmth, Blow and Derelict which introduced collectively 50 Cent with novelists Okay’wan, Relentless Aaron and Mark Anthony. In September 2009, 50 Cent debuted The fiftieth Regulation, a groundbreaking collaboration with bestselling writer Robert Greene (The forty eight Legal guidelines of Energy) which made the New York Occasions Greatest Sellers record in its first week. Following the success of The fiftieth Regulation, he launched “Playground,” a semi-autobiographical mediation on bullying for teenagers, which marked his first novel concentrating on younger adults. In 2013 50 Cent parlayed his ardour for staying match and wholesome right into a e-book titled, Method 50. Formulation 50 is a six-week thoughts-physique transformation plan that focuses on metabolic resistance coaching (MRT) and provides dietary recommendation, whereas additionally serving to readers develop the psychological toughness and motivation to stay with the plan.
LIFESTYLE: 50 Cent is dedicated to a wholesome and lively way of life. In an unprecedented transfer within the business, 50 Cent partnered with Glacéau, the chief in wholesome drinks to create his signature drink, Components 50, an all-pure low-calorie drink which supplies all of the vitamins essential to maintain a wholesome way of life. Not solely was 50 Cent the identify and face of Components 50, his astute enterprise acumen additionally led him to undertake an government position as an organization shareholder. Because the launch in 2004, Components 50 has gained large reputation amongst its core viewers. With annual gross sales topping $one hundred twenty million, Method 50 continues to be one of many prime 5 flavors within the vitaminwater profile.
PHILANTHROPY: The escalating success of his profession has allowed 50 Cent to comply with by way of together with his dream of giving again to the group that has supported him through the years. In 2005, he established the G-Unity Basis, which focuses on enhancing the standard of life for low revenue or underserved communities by supporting nonprofit organizations that think about the tutorial enrichment of youngsters and supporting after faculty actions. Since its inception, the inspiration has created the G-Unity Scholarship Fund at Queensborough Group School in New York and issued hundreds of dollars in grant cash to varied nonprofit organizations. In 2008, he partnered with legendary star, Bette Midler, to open the Curtis “50 Cent” Jackson Group Backyard in Jamaica, Queens his childhood neighborhood. 50 Cent continues to broaden his basis by means of numerous philanthropic initiatives, which can proceed to profit his hometown of Queens, NY, and past.
In September 2011, he launched SK Power, an power shot with a inbuilt charity element: each buy of Road King offers a meal for a kid in want all over the world in partnership with the U.N World Meals Programme. 50 Cent is dedicated to the battle towards world starvation and has set a aim to offer one billion meals over the subsequent 5 years. So far, SK Power has offered three.5 million meals in Africa.
Moreover, by means of a partnership with Feeding America, the nation’s main home starvation aid charity, 50 Cent and SMS Audio are devoted to serving to present 1 million meals a yr to Feeding America on behalf of native meals banks, with a portion of every US sale going in the direction of to trigger.
SMS Audio: In late 2011 50 Cent shaped a shopper electronics firm, SMS Audio. The corporate, which stands for studio mastered sound, manufactures top quality headphones and electronics. The corporate shortly grew beneath CEO 50 Cent and President Brian M. Nohe's management and is now distributed in over 60 nations. A worldwide audio headphone and equipment model, SMS Audio is devoted to enhancing the best way individuals all over the world expertise music by combining know-how, perform and elegance to deliver a superior degree of sound, sturdiness and style to each product. SMS Audio consists of Timbaland and Carmelo Anthony as two of its movie star companions.
SMS Audio gives a full vary of premium headphones, ear buds, and equipment designed to satisfy the wants of varied shopper segments. The SMS Audio line consists of each wired and wi-fi headphone choices, in addition to a Sport line of sweat-resistant fashions and formally licensed Star Wars-branded on-ear headphones.
In August 2014, SMS Audio along with Intel Company introduced a collaboration to develop the primary coronary heart-pounding private audio system. Now out there, the BioSport In-Ear Headphones combine biometric sensors in a customized coronary heart fee monitor in-ear headphone to gather health knowledge and assist obtain one’s peak bodily efficiency.
SMS PROMOTIONS: In 2012 50 Cent launched SMS Promotions, with the concept he would be capable of bridge the hole between leisure and boxing. He at present has 12 fighters signed to his roster together with Junior Center Weight Contender James Kirkland and Mild Weight Contender Yuriokis Gamboa.
Susan Paley is aware of a couple of issues about working with a artistic thoughts. She has teased out a few of the most revolutionary, disruptive ideas to impression the audio world in many years, lots of them ‘firsts,’ by understanding easy methods to cull onerous and quick realities from concepts that started off as ethereal as fairy mud. Bridging the hole on a continuum that always has the visionary founder on one finish and the pragmatic engineers on the opposite, Paley provides the very important half to a three-half story of ingenuity, collaboration and enterprise.
A 15+ yr veteran in shopper know-how and the driving drive behind a few of the most revolutionary shopper merchandise and embedded options within the audio/digital audio area, Paley has labored with international, rising and disruptive manufacturers corresponding to JBL/Harman Kardon and Beats by Dre, to call a number of. Her experience: creating companies from inception to scale which are targeted on reworking markets to seize vital income and shopper mindshare.
Greater than something Paley is a builder. In her tenure she has created profitable, sustainable companies based mostly on revolutionary shopper platforms comprised of hardware, software program and digital content material to comprehend new paradigms for international way of life manufacturers. She has utilized this profitable formulation to international way of life manufacturers comparable to Beats by Dr. Dre, JBL, GM, Chrysler/Fiat, HP, Quiksilver/Roxy, Nickelodeon and Common Music Group.
In her most up-to-date position Susan was the primary worker and CEO of Beats By Dre, chartered with constructing the enterprise from the bottom up. Paley efficiently guided all points of the corporate's unparalleled progress from each a strategic and operational facet, making it the #1 headphone globally and the quickest rising model in CE. She created "Beats Audio", a proprietary audio enhancement know-how now deployed in hundreds of thousands of cell phones, cars and PCs by way of licensing partnerships with HTC, Chrysler/Fiat, VW, Hyundai and HP respectively. Susan led the funding deal workforce that resulted in a 300M+ funding by HTC. She then moved right into a Basic Supervisor/EVP Product Improvement position the place she was liable for constructing and main engineering and product administration groups to create, handle and execute the Beats product portfolio. Paley joined Beats Electronics from Harman Worldwide Group the place she was liable for figuring out and creating new markets for the worldwide manufacturers throughout the Harman portfolio. For JBL, she created a brand new line of way of life merchandise linked to a strategic partnership with Quiksilver Inc., one of many largest international youth way of life manufacturers driving $40M of annualized progress. Paley was liable for all points of the enterprise from inception by way of launch together with the marketing strategy, product portfolio improvement, manufacturing, channel distribution technique, advertising and PR.
Previous to Harman Paley served as Head of Enterprise Improvement for PhatNoise, a Los Angeles-based mostly begin-up that created the primary digital media platform for the automotive On this position, Paley was liable for the corporate’s income by means of her acquisition and administration of the corporate’s key partnerships—Basic Motors, Volkswagen/Audi and Kenwood. Paley labored with intently with Basic Motors to develop first digital content material technique for in-car infotainment techniques inking offers with Audible, Nickelodeon, Common Music Group and online game writer Capcom for Common Motor’s floor breaking Cellular Digital Media System.
At present, Paley is pioneering a well being and wellness product within the wearable area with IdeaLab. Moreover, she operates as a enterprise strategist for early stage ventures and international manufacturers which are targeted on constructing totally new companies or creating new alternatives inside present companies. On the opposite aspect of the spectrum Paley and her husband are mother and father to their son, three.5-yr previous son Ashi, whom they adopted from the Sidamo area in Ethiopia. Devoted to offering the entire household with a balanced life, Paley takes ample outing for actions together with her son, and their canine, pursue her love of yoga and outside sports activities of their mountain retreat in Mammoth, California.
James Park is a serial entrepreneur with a ardour for creating nice merchandise and corporations. Fitbit is the third startup that he has based.
Beforehand, James was a Director of Product Improvement at CNET Networks, the place he led product administration, engineering, and design for Webshots.
Earlier than CNET, James was a co-founding father of Windup Labs, which was acquired by CNET in 2005, and previous to Windup Labs, he was the co-founder and CTO of Epesi Applied sciences.
James additionally labored at Morgan Stanley, the place he helped develop buying and selling methods and software program for a quantitative buying and selling fund.
James by no means fairly completed his pc science diploma at Harvard School.
Martha Stewart, founding father of Martha Stewart Dwelling Omnimedia and Emmy Award-profitable tv present host, entrepreneur and bestselling writer, is America's most trusted way of life skilled and instructor.
Hundreds of thousands of individuals depend on Martha Stewart as a supply of helpful "how-to" info for all elements of on a regular basis dwelling—cooking, entertaining, gardening, residence renovating, accumulating, organizing, crafting, holidays, wholesome dwelling and pets.
Her namesake firm, Martha Stewart Dwelling Omnimedia, which she based in 1996, reaches roughly one hundred million shoppers throughout all media platforms every month with an expansive portfolio that features award-profitable magazines, bestselling books, progressive web sites and apps, tv and video programming, and a reside every day radio present.
The Firm additionally has a rising retail presence with eight,500 merchandise in hundreds of retail places, together with J.C. Penney, The Residence Depot, Macy's, Staples (along with Avery), PetSmart, and Michaels.
Min-Liang Tan is the co-founder and CEO of Razer, the place he directs and oversees the design and improvement of all Razer merchandise. Mr. Tan was born in Singapore and resides in San Francisco. He graduated from the Nationwide College of Singapore Regulation Faculty and was a lawyer earlier than turning his ardour for gaming right into a 500-individual international firm.
Min-Liang Tan was lately elected to the board of the PC Gaming Alliance. In March 2012 he contributed $10,000 USD to the Wasteland 2 Kickstarter challenge, admitting it was to atone for pirating Wasteland when he was a toddler. (Wasteland designer and Interaction CEO Brian Fargo replied that Mr. Tan has greater than made up for his piracy of the sport.)
Min-Liang Tan has been named considered one of "The 25 Most Artistic Individuals in Tech" by the Enterprise Insider along with Jonathan Ive and Gabe Newell. He has additionally been ranked one of many prime forty strongest individuals in gaming by Kotaku of their "The Kotaku Energy forty" record.
Jonathon Triest is the founder and Managing Companion of Ludlow Ventures the place he has invested in over fifty know-how corporations.
Previous to launching Ludlow, Jonathon labored as Artistic Director for New York’s Discovery Productions. He based and operated Triest Group, a design agency with a deep UI/UX focus.
Along with his position at Ludlow, Jonathon is a mentor at quite a few know-how accelerators together with Silicon Valley’s Up West Labs, Cincinnati’s The Brandery, and San Francisco’s Freeway 1.
He’s a board member of the Trico Basis and Enterprise for America.
Matt Turck is a companion at FirstMark and invests throughout a broad vary of early stage enterprise and shopper startups.
Previous to FirstMark, he was a Managing Director at Bloomberg Ventures, the funding and incubation arm of Bloomberg LP, which he helped begin. Beforehand, Matt was the co-founding father of TripleHop Applied sciences, a enterprise-backed enterprise search software program startup that was acquired by Oracle.
Matt is captivated with constructing communities, and organizes two giant month-to-month occasions: Knowledge Pushed NYC (which focuses on knowledge-pushed startups and Massive Knowledge) and Hardwired NYC (which focuses on the Web of Issues, 3D printing, and wearable computing).
Matt graduated from Sciences-Po Paris and holds a grasp of legal guidelines (LL.M.) from Yale Regulation Faculty.