Hardware Battlefield 2015
Right here at TechCrunch’s Hardware Battlefield at CES 2015, Sereneti Kitchen confirmed off an automated device that helps individuals prepare dinner.
The corporate has created a tool that, by way of a easy stirring movement, can prepare dinner you dinner. One thing akin to a cross between a fast crockpot and C-3PO, the Sereneti system takes in elements, stirs and prepares them for you — insert meals, exit dinner.
For now, the system is restricted to a single movement (stirring), however I spoke with the staff, and it indicated a want so as to add further cooking mechanisms. You can think about a slicing function, a mixing function, and so forth.
Right here is the machine in motion:
Sereneti, bootstrapped thus far, has spent round $one hundred fifty,000 to get so far as it has. The corporate informed TechCrunch that it’ll increase extra capital by way of a “convertible spherical” after its launch.
Presently Sereneti is a tool, a 4-individual group, and the pursuit of capital. They’ve giant goals, nevertheless. Akin to how Keurig has constructed an empire off of promoting Okay-Cups that slot into its espresso machines, Sereneti has the thought of constructing meals pods, if you’ll, that you might decide up on the native retailer after which use at house.
You truthfully can’t simply eat pizza and burritos the remainder of your life. I’ve tried. You find yourself staring down the barrel of a treadmill, frowning. On the similar time, cooking could be an intensely time-consuming course of that calls for each creativity and planning. Sereneti, if it may well pull off its imaginative and prescient, will present a cheerful medium between the traditional cooking course of, and the simplicity of ordering in.
The market has confirmed within the final half decade or so, with the success of corporations like GrubHub and Seamless, that demand for fast entry to ready meals is very large.
As a member of its goal demographic, I like the thought behind the startup. Well being by way of robotics isn’t one thing that we’ve to sit up for anymore, it’s all however right here.
How shortly, no matter present schedule, Sereneti can get its product into the market, how low it might maintain its worth, and the way lengthy it’ll take to line up business offers with foodsellers to make the day by day restocking of delivered machines easy sufficient to make all the mannequin work are its subsequent challenges. Nonetheless, no extra cooking? Sure, please.