Groupon Acquires In-Retailer Analytics And Advertising Startup Swarm Cellular
Groupon simply introduced that it has acquired Swarm Cellular, a startup that helps companies join with and monitor their clients whereas in shops.
This continues Groupon’s sample of increasing its choices for native companies past every day offers. Earlier this yr, for instance, it launched particular person enterprise pages and introduced an iPad-based mostly level-of-sale service.
In the meantime, Swarm (to not be confused with Foursquare’s equally-named app) makes use of in-retailer WiFi, Bluetooth, and infrared know-how to trace consumer conduct and ship focused promotions on smartphones.
I first wrote concerning the firm in 2012, after it raised a $1 million seed spherical from rapper Nas, Trustworthy Firm co-founder Brian Lee, VICE co-founder Gavin McGinnes, sneaker retailer FlightClub, and advert company executives Saxon and Sebastian Eldridge. Swarm later raised a $three.5 million Collection A led by Icon Ventures.
In the acquisition weblog submit, Groupon exec Dan Roarty wrote:
At Groupon, the Swarm workforce will put these belongings to work enhancing our Native Commerce Platform and Service provider Working System.
The extra retailers perceive about shopper buying habits, the extra clients profit via specialised presents, tailor-made notifications and the chance to offer actual-time suggestions. We’re excited to have Swarm be a part of us in our mission to attach native commerce.
The monetary phrases of the deal weren’t disclosed.
Two different corporations providing analytics instruments to retailers, specifically Brickstream and Nomi, additionally joined forces via an acquisition simply a few weeks in the past.