GroupAhead Provides Member-Based mostly Organizations Their Personal Cellular App
There are a selection of the way member-based mostly organizations can community on-line – Fb, shared calendars, Meetup.com, and so on. – however these teams immediately nonetheless wrestle to maintain members engaged and knowledgeable about upcoming occasions and different actions. A startup referred to as GroupAhead is working to unravel these challenges by introducing a platform that permits any group to have their very own devoted cellular app for speaking with members.
The Y Combinator-backed firm was based in 2013 by ex-Googlers Brian Glick and Julian Frumar, who met whereas at working at YouTube. And Glick extra lately was concerned in launching the Google+ Communities platform, which gave him additional perception into how teams talk.
“We spent plenty of time wanting on the area and thought there actually aren’t good options for very shut-knit, very private, very intimate communities that get collectively in individual,” explains Glick. “And we’re additionally dwelling in a world now the place smartphones and tablets are in everybody’s pocket or in everybody’s house, they usually supply a option to join in a tighter approach than was attainable earlier than,” he provides.
With GroupAhead, the thought is to offer these organizations with their very own, self-branded software the place they will handle primary group administration duties, like sustaining a member record, preserving a calendar of occasions, enabling discussions and sharing bulletins, for instance.
After speaking to varied organizations and gaining suggestions, GroupAhead launched its product into pilot testing in mid-2014 and now has round sixteen apps reside on the iTunes App Retailer and Google Play for teams that vary from the Freemasons to golf equipment just like the operating group the SF FrontRunners.
To get began with the service, every group offers GroupAhead with their emblem or different pictures they need to use to model the app. The staff then imports the opposite knowledge from the group, like a .CSV file containing members’ names, emails and telephone numbers. It additionally syncs up with their third-celebration calendar, like Google Calendar, if offered. After arrange is full, group admins can entry an internet-based mostly dashboard to allow them to proceed to maintain issues up to date going ahead, like including or eradicating members, for instance.
As the corporate exits its pilot testing part, it’s nonetheless not charging a set-up charge for this a part of the service, nevertheless it does cost teams month-to-month charges based mostly on their measurement and some different elements. For smaller teams as much as one hundred fifty members, the service is $forty nine per 30 days, and, on the excessive-finish, teams over 750 members are $149 per thirty days. The center tier is $89 per thirty days.
In the present day, the typical group on GroupAhead is round 250 to 300 members in measurement, however the firm is now having discussions with bigger organizations because of its preliminary involvement bringing on native chapters and branches, they are saying.
Requested if GroupAhead would increase its service to succeed in even smaller organizations at freemium worth factors, like, say, a gaggle of mothers who arrange playdates, the founders stated they’ve had that request earlier than and are contemplating it. In the event that they select to take action, their service might probably turn into extra of a Meetup competitor the place many of those types of teams keep a presence immediately for a small month-to-month charge. Nevertheless, Meetup group admin can typically discover it troublesome to maintain members engaged with the group they usually ultimately closed up store in order to not waste cash paying for a service when a group turns into inactive. A freemium-tiered GroupAhead might hold these teams alive, and higher join members as a result of group entry would solely be a faucet away as an alternative of buried inside a bigger website.
One other request from early testers is to allow some kind of funds mechanism within the app for issues like member dues or occasions with charges. That, too, is one thing the workforce needs add sooner or later.
The corporate closed on a seed spherical of funding simply earlier than becoming a member of the Y Combinator accelerator program, and studies their spherical was oversubscribed. The plan was to boost round $300,000 to $four hundred,000, says Glick, however they ended up bringing in slightly below half one million as an alternative. Backers embrace Y Combinator, and a number of angel buyers similar to YouTube’s Chad Hurley and Steve Chen, and MessageMe’s Arjun Sethi.
GroupAhead is trying to increase further funding after YC’s upcoming Demo Day.
When you can’t check out the GroupAhead platform with out being a member of one of many teams utilizing the service, you will get a way of how GroupAhead appears and operates by diving into the app shops and viewing the group apps which might be reside now, both on iTunes or Google Play.