Group Social App Heaps Comes To The US
Heaps, an app that helps good friend teams join with different teams and discover events, is increasing past its residence nation of Denmark by launching in Los Angeles.
The startup can also be saying that it has raised an undisclosed quantity of seed funding from buyers together with billionaire Ron Burkle, musician and producer Steve Aoki, Vine star Logan Paul, Gary Vaynerchuk’s Vayner/RSE and EDM promoter Paul Campbell.
CEO Niels Hangaard gave me a really particular origin story. He stated the thought originated on a Tuesday night time in Copenhagen, when he and his associates have been having dinner collectively in one in every of their flats. They noticed a gaggle of women having a dance get together within the constructing throughout the road. Naturally, Hangaard and his associates needed to hitch in, however there was no means for them to succeed in out, “until you need to throw rocks within the window.” As an alternative, they ended up going out to a bar for “simply one other uninteresting night time out.”
Afterwards, Hangaard and his buddies (who turned his co-founders) requested themselves, “Why don’t you have got a platform the place you possibly can meet like-minded individuals, particularly individuals in teams?”
So with Heaps, customers can create good friend teams (which may be all male, all feminine or combined gender), listing their present standing after which join with different good friend teams — say should you’re throwing a celebration and trying to discover extra attendees, or when you’re going out and hoping to attach with extra individuals. For instance, Hangaard stated he used the app to ask extra women to what had beforehand been an all-male New Yr’s Eve social gathering.
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The overall concept sounds just like just lately launched New York startup Squad. Like Squad, the emphasis is on group socializing and partying, not courting. Hangaard isn’t against the concept Heaps might result in romantic connections, however he stated these sorts of group gatherings are a way more pure interplay than one-on-one dates.
“If I meet any person I like, this can be a extra pure method to get to know them,” he stated. “As a result of if you’re in a gaggle, when you join and talk when to satisfy up, there’s a whole lot of guys which you can speak to, however it’s also possible to simply have enjoyable. It’s protected, since you’re all the time with your folks.”
Heaps launched in personal beta in Denmark on the finish of final yr, with Hangaard’s group specializing in selling the app on school campuses and enlisting seventy five,000 registered customers to date. Though the present launch is concentrated on LA, the iOS app (an Android model is meant to launch in a matter of weeks) can be utilized by anybody in California.