GoPro Groups Up With The NHL To Convey Motion Cams To Reside Hockey Broadcasts
I’m Canadian so I get to convey you the next information: GoPro is partnering with the NHL and NHLPA to include GoPro footage into stay broadcasts of professional hockey video games. The staff-up marks the primary time GoPro is partnering immediately with a serious professional sports activities league, and can use the corporate’s just lately launched Stay Broadcast Answer inbuilt tandem with Vislink.
The stay broadcast enjoyable kicks off in the course of the 2015 NHL All-Star Weekend, that includes GoPro cameras truly worn by on-ice gamers to offer actual-time HD footage of the sport from their perspective. GoPro plans to offer seize of HD content material all through your complete 2015 season, although, so you’ll be able to anticipate extra distinctive views on all of the motion from common video games and play-offs, too.
Sports activities broadcasters are clearly trying to incorporate extra modern digital camera know-how into their programming, with ESPN saying earlier this week that it’ll begin utilizing drones in its Winter X Video games protection, and actually the identical Skilled Broadcast Answer GoPro is utilizing with the NHL is being examined proper now within the winter X Video games, with gold medal winner Colton Moor utilizing it throughout final night time’s Velocity & Type snowmobile competitors. The NFL has lengthy used wire-flown distant management cameras, too. GoPro’s tech has so far been extra intently related to motion sports activities like snowboarding, mountain biking, skateboarding and others, so the NHL incorporating it into broadcasts to drive extra curiosity from youthful viewers makes loads of sense.
For GoPro, it means extra publicity in a broader market: GoPro will get “Official Companion” standing with the NHL as a part of the deal, and it’ll additionally get prominently positioned branding alternatives throughout NHL’s various media presence, together with in broadcast feeds, on NHL.com, and throughout the NHL’s social media channels.
For GoPro’s subsequent act, it wants much more mainstream model recognition than it has already amassed, so this seems to be like a sensible transfer – particularly if it supplies a method to become involved within the stay broadcasts of different professional sports activities organizations afterward.