GoPro acquired a digital actuality firm

GoPro acquired a virtual reality company

GoPro is increasing its horizons… in a really literal sense. The motion digital camera maker has simply acquired Kolor, a French outfit that makes a speciality of movies for digital actuality and 360-diploma viewers. It does not take a lot divination to determine what GoPro needs to do with its new group, as you may think. The corporate hopes to develop new methods for “capturing, creating and sharing” spherical media — it might not take as a lot effort to cobble collectively a 360-diploma GoPro clip because it does in the present day. For instance of what is potential, GoPro has posted an interactive video (under) displaying how a number of cameras can immerse you in sports activities footage.

The transfer ought to assist what’s already proving to be a booming enterprise. GoPro simply reported its earnings for the primary quarter, and it is nothing however excellent news. The corporate’s income jumped fifty four % yr-over yr to $363.1 million, and its revenue greater than doubled to $sixteen.eight million. That is the second-highest quarter within the firm’s historical past, which is not any imply feat given the standard submit-vacation lull. It is easy to see why the agency raked in a lot money, although. GoPro has made it some extent to broaden past hardware to turn out to be a media empire, with presences in every little thing from excessive sports activities occasions to the NHL. Merely put, many extra individuals are conscious of GoPro’s cameras and what they will do — it is no shock that no less than a few of them would purchase cameras of their very own.

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