Google’s newest acquisition is a component messaging app, half private assistant

Google's latest acquisition is part messaging app, part personal assistant

Oh, you thought Google may take a break from snapping up startups this summer time? Guess once more. The search big simply acquired an awfully neat messaging app referred to as Emu, which labored by injecting somewhat contextual intelligence into your conversations. Agonizing over tonight’s dinner plans? Emu would floor its Yelp score proper inside the stream of messages. Asking a good friend in the event that they needed to see a film on Friday? You would be handled to an inventory of flicks enjoying round you, and you might order tickets from there. Mentioning a day or date would additionally yield a tiny glimpse at your calendar so you possibly can ensure you have been truly free.

The great thing about Emu’s formulation was that these further bits have been completely unobtrusive: They have been tiny, however beneficial bits of information that hovered beneath every message. It isn’t exhausting to think about Google ultimately baking a few of these contextual smarts into one thing like Hangouts, both. In any case, it is already sitting on a ton of knowledge — from Zagat evaluations to Maps info to your calendar — that it might helpfully floor in the midst of your conversations. Fortunately for the Emu workforce, Google does not appear to be the sort to carry grudges: The app started life as an Android unique earlier than the founding staff made the decision to leap ship to iOS solely final yr. Dangerous information for present customers, although: The Emu app will formally go darkish on August 25, so wrap up these convos when you nonetheless can.

By way of: TechCrunch

Supply: Emu

Tags: acquisition, apps, emu, google, messaging

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