Google will present a few of Yahoo's search outcomes

Google will provide some of Yahoo's search results

Yahoo clearly is not losing time now that it is free to companion with search companies apart from Microsoft. The web pioneer has revealed a partnership that may have Google offering some search outcomes (together with pictures) and search-based mostly advertisements. It isn’t sure simply what number of queries the crew in Mountain View will deal with, however the deal is “non-unique.” If it needs, Yahoo can draw on Microsoft’s Bing or some other supplier. The pact lasts till the top of 2018, too, so the corporate is not dedicated on the identical degree because it was when it struck the Bing deal in 2009.

The alliance appears odd at first look, since Google and Yahoo have been arch-nemeses for years. Nevertheless, it is sensible given Yahoo’s present place. Its earnings dropped to a comparatively paltry $seventy six million within the third quarter, and the settlement (which has Google paying Yahoo for search advertisements) might usher in some a lot-wanted money. The Bing deal by no means led to improved market share, so the corporate has little to lose. On prime of this, we might be remiss if we did not point out that Yahoo CEO Marissa Mayer rose to prominence at Google. Whereas she will not be making an attempt to do her former employer a favor, she’s doubtless extra open to a Google deal than a few of her predecessors. This can be a pragmatic partnership — Mayer is much less occupied with Yahoo’s independence and extra in doing no matter will get you to go to its many portals.

[Image credit: Getty Images]

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