Google tries its hand at social once more with launch of group chat app, Areas
Google just isn’t giving up on its social ambitions, it appears, regardless of its failures with Google+. The corporate introduced this morning a brand new social app referred to as Areas, which focuses on group sharing. The app permits small teams of customers to faucet into different Google providers, together with Google Search, YouTube and Chrome, so as to submit hyperlinks and share content material with out having to maneuver in between apps. They will even have conversations round that content material in a gaggle chat-like interface.
This makes Areas extra of a competitor to one thing like Fb’s Messenger or WhatsApp, maybe, due to its give attention to chatting and its cellular-pleasant nature. (The app is obtainable on iOS, Android and cellular net, although it is going to additionally work on the desktop).
What most of the prime chat apps at present lack are deeper integrations with net providers – whereas posted hyperlinks might supply wealthy media previews in some instances, Google Areas’ customers cannot solely discover and share net content material from Google Search and YouTube, that content material can be seen by others with out having to go away the app.
One other decidedly Google benefit is that the content material shared in a devoted area turns into searchable. Customers can search their Areas by key phrase, which returns each hyperlinks and pictures – the latter because of Google’s picture recognition know-how already reside as we speak in different merchandise, like Google Pictures.
The interface to the app is pretty easy, too. It’s only one faucet to create a brand new area, for instance. Then you possibly can invite anybody else to hitch by way of messaging, e mail or one other social community. As soon as inside a Area, there’s a field on the backside of the display the place you’ll be able to faucet buttons to submit hyperlinks and pictures and different content material to your chat room. A conversational view allows you to see what the group is speaking about simply.
The corporate suggests the app might be used for quite a lot of functions, like research teams or journey planning on followers of a specific topic like comedian books or tiny houses. This makes Areas sound quite a bit like Google+’s personal “Communities” function – actually, it’s type of odd to see a lot overlap between the 2 merchandise.
Google, nevertheless, is kicking off the launch of Areas by rolling out an area for every session at its Google I/O developer convention this week. That may permit anybody attending periods to talk with one another and different Googlers, it says. The corporate guarantees different surprises in retailer as properly, for many who obtain the app.