Google teases Android four.four as ‘KitKat,’ passes one billion Android activations (video)
After “a whirlwind journey to Asia” visiting Android companions, Google’s SVP Sundar Pichai has simply confirmed — by means of the above photograph — that the subsequent model of his cellular OS is known as KitKat aka Android four.four. The exec shared this geeky nugget on each Google+ and Twitter, whereas his firm has up to date the Android developer website with a web page chronicling Android’s milestones up to now. Particulars are mild in the meanwhile, and Google teases its upcoming launch with simply the next line:
“It is our aim with Android KitKat to make a tremendous Android expertise out there for everyone.”
Pichai additionally introduced that there at the moment are over one billion Android system activations, surpassing the 900 million mark again in Might this yr. That is nicely forward of the top-of-yr goal that Chairman Eric Schmidt predicted again in April. Simply to recap, listed here are all of the earlier dessert-based mostly names that contributed to those figures: Cupcake (1.5), Donut (1.6), Eclair (2.zero), Froyo (2.2), Gingerbread (2.three), Honeycomb (three.zero), Ice Cream Sandwich (four.zero), and Jelly Bean (four.1-four.three). Naturally, it is “Okay” after “J” now. Extra after the break (pun meant).
Replace: We have added Nestle’s wacky promo video as nicely.
Replace 2: Go forward and seize the youngsters, since you’ll now discover a brief clip of the KitKat statue’s unveiling. So… is anybody gonna break off a bit of that, or what?
Trademark points? To not fear, as Google obtained Nestle’s blessing to make use of the “Package Kat” trademark (albeit with out the area), however with a twist. John Lagerling, director of Android international partnerships, defined to the BBC that “this isn’t a cash-altering-arms type of deal,” however as an alternative, they needed do one thing “enjoyable and sudden.”
Following one convention name with Nestle again in finish of November, the deal was sealed simply 24 hours later. And after finalising the small print secretly at MWC, the chocolate snack is now doing a joint promotion with Google to offer away some Nexus 7s and Google Play credit score within the US and the UK. The BBC reviews that there will probably be greater than 50 million Package Kats selling the Android mascot in 19 markets (together with Brazil, India, Japan and Russia), however it’s not clear whether or not the giveaway promotion will make its option to these nations as properly.
Lagerling additionally confirmed that his workforce did initially think about “Key Lime Pie” as a possible identify for Android after Jelly Bean, however the difficulty was “only a few individuals truly know the style of a key lime pie.” Truthful sufficient. Till Google drops one other Android activation quantity on us, be happy to make a guess on what’s coming after KitKat. Trace: it begins with an “L.”
Google and Nestlé announce Android KitKat
Sep three, 2013
Google has ended months of on-line hypothesis concerning the identify of the newest model of its Android cellular working system by revealing will probably be referred to as ‘Android KitKat’, after Nestlé’s common chocolate and wafer confectionery.
The creators of the world’s hottest cellular platform have teamed up with the world’s largest meals and beverage firm to call the subsequent launch of the platform ‘Android KitKat’.
Android has been developed by the corporate’s engineers beneath candy-themed names ever because the launch of Android Cupcake in 2009 and persevering with in alphabetical order till the newest model, Android Jelly Bean.
The information that the letter ‘Okay’ shall be devoted to Nestlé’s KitKat will shock most know-how commentators, who had extensively thought the newest model can be ‘Android Key Lime Pie’.
“We could not think about a greater identify for our Android Okay launch than the tasty chocolate that is been a favorite among the many group because the early days of Android,” stated Marc Vanlerberghe, Director of Android Advertising.
Robust digital presence
“We’re excited to announce this partnership with Android, the world’s hottest cellular platform, which can assist us to allow much more KitKat followers to take pleasure in their break,” stated Patrice Bula, Nestlé’s Head of Advertising.
“KitKat is likely one of the world’s prime ten quick-shifting shopper items manufacturers in social media when it comes to fan numbers and engagement,” he continued. “We proceed to construct on its robust digital presence with interactive, artistic branding campaigns.”
To mark the discharge of Android KitKat, greater than 50 million specifically branded KitKat bars shall be out there in 19 nations together with Australia, Brazil, Germany, India, Japan, Dubai, Russia, the UK and the USA.
The packs will lead shoppers to the web site android.com/kitkat the place they’ll have the chance to win prizes together with a restricted variety of Google Nexus 7 tablets, and credit to spend in Google Play, Google’s on-line retailer for apps, video games, music, films, books and extra.
A small variety of Android robotic-formed KitKat bars may even be provided as prizes in chosen markets.
Nearer to shoppers
Nestlé’s branding partnership with Google is the corporate’s newest transfer in its ambition to leverage digital know-how and on-line content material to get nearer to its shoppers to raised perceive and cater to their preferences.
Earlier this yr, Nestlé acquired its first-ever piece of on-line content material property, the Petfinder web site in the USA. The web database, which hyperlinks potential adopters with adoptable pets, is visited by greater than one hundred million pet-lovers yearly.