Google, Microsoft and Netflix workforce up on free video codecs
It is no secret that many tech corporations hate video codecs which might be closed, value cash or each — sufficient so that they will drop common requirements and develop their very own codecs. There hasn’t been a concerted try and deal with this drawback, nevertheless, which is why a number of business giants have simply launched the Alliance for Open Media. Founding members Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix are engaged on a future video format that ought to be royalty-free, open to anybody and playable on nearly any trendy system. It is nonetheless extraordinarily early (the group hasn’t even stated how others can be a part of), however you need to hear extra about their efforts later this yr.
Whereas it isn’t said, the Alliance is successfully making an attempt to make an finish run round MPEG LA, the group that licenses massive video codecs like H.264 and H.265. If the Alliance can create an ordinary that catches on, it’d remove one of many widespread prices for providing video playback on units and thru the web. Nevertheless, that is an enormous “if.” The tech business is infamous for creating codecs that both take ages to reach or shortly fizzle out. Additionally, Apple is not one of many founders. Until the Alliance can persuade Apple to hop aboard, it might have hassle reaching the widest potential viewers — simply take a look at what occurred when Cupertino refused to help Flash on its cellular hardware.
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SOURCE: Alliance for Open Media
Tags: allianceforopenmedia amazon cisco google hdpostcross intel web microsoft mozilla mpeg-la mpegla netflix streaming video net