Google is making a startup haven to stop employees from leaving

Google is creating a startup haven to prevent staff from leaving

Michael Brief/Bloomberg by way of Getty Pictures

It is arduous to swing a stick in Silicon Valley with out hitting startups created by ex-Google staff decided to deliver their intelligent (although solely typically profitable) concepts to mild. That is good for innovation, however awful for Google — and the search big now seems bent on doing what it may well to maintain these curious minds in-home. The Info‘s sources perceive that Google is creating Space one hundred twenty, a startup incubator that might let some staff pursue their “20% tasks” (these private tasks Google permits in a fifth of your working hours) full-time. Anybody wanting to enroll would submit a marketing strategy and, if accepted, spend a number of months working solely on that concept. You might scratch that inventor’s itch with out worrying that you’re going to lose your comfortable Google job if it it does not pan out.

The corporate is not confirming something but, and it isn’t clear precisely when Space one hundred twenty can be open for enterprise. Having stated that, an incubator would not be shocking. Google’s present makes an attempt at fostering a startup-like tradition do not all the time cease individuals from leaping ship — simply ask the ATAP workforce, which simply misplaced its chief to Fb. And in a number of instances, defectors go on to discovered corporations that immediately undermine Google. Kevin Systrom, as an example, labored two years at Google earlier than the eventual creation of Instagram and its acquisition by (you guessed it) Fb.

The catch, as The Info notes, is that this concept nursery won’t be sufficient. It is comparatively straightforward to boost funds within the present Silicon Valley local weather, and the liberty of going it alone might show extra tempting than Google’s security internet. Nevertheless, it might be worthwhile for the web pioneer if even one huge new concept stays inside its partitions.

Supply: The Info
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