Google Glass is now 'Challenge Aura;' welcomes ex-Amazon staff

Google Glass is now 'Project Aura;' welcomes ex-Amazon employees

Appears like Google Glass actually is not lifeless like the corporate promised. Mountain View has been hiring engineers and software program builders out of Amazon’s Lab126 for the initiative now dubbed “Undertaking Aura,” in accordance with The Wall Road Journal. The corporate has reportedly signed up at the least three individuals from the e-retailers’ secret hardware facility, which just lately went by way of an overhaul — Amazon laid off a bunch of parents and shelved quite a lot of formidable tasks — because of the Hearth telephone’s failure to promote. Enterprise Insider says Challenge Aura will work on different wearables, as nicely, and can stay underneath Google’s supervision as an alternative of being established as a separate entity beneath the Alphabet umbrella.

It is nonetheless run by Challenge Glass’ unique head honcho Ivy Ross, however she’ll now report back to Nest CEO Tony Fadell, who volunteered to rescue the initiative and work on the second iteration. Challenge Aura, nevertheless, will stay unbiased from the thermostat firm. Since Google hasn’t even formally introduced this new wearables initiative but, we’re not one hundred pc positive what else the workforce shall be engaged on. BI dug via a number of the new hires’ LinkedIn profiles, although, and located that certainly one of them labored on the Hearth TV stick, one other on the Hearth TV field and Amazon Echo, whereas the final one was the director of software program improvement