Google builds a group to help 'subsequent billion customers' in Asia

Google builds a team to support 'next billion users' in Asia

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To raised serve its customers in Southeast Asia, Google is creating its first engineering staff devoted to the area. To kick off the recruitment drive it is acquired Pie, a startup in Singapore that was creating a Slack-fashion service for office communications. Google says it is also looking out for brand spanking new hires — each graduates and skilled engineers — to bulk up its workforce, and will probably be inviting its staff with “deep ties to Singapore” to think about relocating to the town. College students can even apply for a 12-week internship, though these can be happening in Australia.

Why go to such lengths? Properly, Google recognises that web “first-timers” in Southeast Asia are sometimes totally different to these within the US. Many use a low-value smartphone as their main computing gadget, for example, relatively than a laptop computer or PC. Web connectivity may also be an issue, both due to its value, velocity or reliability. It is sensible, then, to construct a staff that is nearer to those customers and understands the cultural variations. A devoted, native crew ought to be nimbler, reacting quicker to the group and organically arising with new, tailor-made concepts.

“That is why we’re constructing a brand new engineering workforce in Singapore,” Google’s Caesar Sengupta stated in a weblog publish. “To get nearer to the subsequent billion customers coming on-line and to develop merchandise that may work for them.”

By way of: TechCrunch
On this article: tradition, google, web