Google Advertisements Pilot Goals to Counter On-line Extremism

Google is making an attempt out a brand new program that may trigger anti-extremism messages from non-governmental organizations to pop up in slots managed by its AdWords service.

This system was first revealed by Dr. Anthony Home in testimony earlier than the U.Okay.’s House Affairs Committee on Tuesday. Home is the top of public coverage technique for Google in Europe, the Center East and Africa.

"This yr … we’re operating two pilot packages," The Guardian quoted Home as saying in regard to anti-radicalization plans. "One is to make it possible for a lot of these movies are extra discoverable on YouTube. The opposite one is to ensure when individuals put probably damaging search phrases into our search engine … additionally they discover this counter narrative."


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This system won’t change the search outcomes that attainable jihadi searchers might come throughout whereas Googling, as some retailers beforehand reported. As an alternative, NGOs that need to run counter-terror messages will have the ability to goal these by way of AdWords to searches probably for use by individuals who may be prone to on-line radicalization.

"What was referenced is a pilot Google AdWords Grants program that is within the works proper now with a handful of eligible non-revenue organizations," a Google spokesperson stated in a press release on Wednesday. "This system allows NGOs to put counter-radicalization advertisements towards search queries of their selecting."

The Google AdWords Grants program supplies eligible non-income with between $10,000 and $forty,000 of AdWords promoting a month.

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