Goldbely Debuts An App That Lets You Order Gourmand, Regional Delicacies From Anyplace In The U.S.
Goldbely, the Y Combinator-backed startup that allows you to order gourmand meals from across the U.S. is now on cellular. The corporate simply launched its first app with Goldbely for iOS, which additionally features a newly added subsequent-day delivery function for getting its tasty treats extra shortly than earlier than – whether or not that’s an actual Philly cheesesteak, deep dish pizza from Chicago, Maryland crab muffins or anything.
The app allows you to browse collections like “Eats from NYC” or “The Greatest from the Midwest,” add gadgets to a cart and point out a most popular supply date. Word that the posh of gourmand meals shipped on demand doesn’t come low cost. A Chicago pizza is proven for $fifty nine, a Key Lime pie is $sixty nine, a pastrami sandwich for 2 is $60, and so forth.
Based in 2013, the thought with Goldbely is to permit anybody to expertise one of the best of an space’s native delicacies, whereas eating places get to extend their distribution. They could cost additional for his or her gadgets to incorporate the particular delivery preparations they should make, like flash-freezing or utilizing dry ice, for instance. Goldbely then takes a reduce of the gross sales for itself.
Final fall, the startup raised $three million from Intel Capital and others to increase its operations, and additional carve out its area of interest. Whereas as we speak, there are a selection of providers that ship meals on-demand, they’re primarily targeted round serving an area market’s speedy wants for breakfast, lunch, dinner or snacks. Goldbely, in the meantime, is targeted round bringing you speciality meals from different cities, whereas additionally not essentially within the “presents” market the place it will in any other case compete with on-line flower outlets who ship candies or fruits, or present basket purveyors like Harry & David, for instance.
The corporate likes to companion with eating places which have already been delivery meals, although not essentially at scale, as a result of they have already got some infrastructure arrange round packaging and delivery. Nonetheless, it’s a difficult area to enter because it’s troublesome to ship gourmand meals at a quick tempo whereas scaling a enterprise shortly and sustaining high quality, all of the whereas making an attempt to seize the market earlier than a competitor.
However Goldbely co-founder Joe Ariel at the very least brings a number of meals business expertise to the startup, having beforehand served as CEO at Supply.com and CEO and founding father of Eats.com (acquired by Supply.com in 2009). That makes this his third run at main a meals-targeted firm.
On common, orders are round $70+, and eighty% of customers are outdoors the highest 10 U.S. markets, the corporate tells us. Goldbely income can also be rising at 500% yr-over-yr, and it expects to succeed in profitability by December.