Glu Cellular launches Britney Spears: American Dream

Glu Mobile launches Britney Spears: American Dream

Glu Cellular, the maker of video games like “Kim Kardashian: Hollywood”, “Deer Hunter”, and “Diner Sprint”, is immediately unveiling one other superstar-branded recreation. This time, we’re taking a caricatured look into the life and occasions of pop queen Britney Spears with “Britney Spears: American Dream.”

As with some of these video games, the precise aim is unclear. However Glu Cellular describes it as a approach to permit “gamers to morph into pop stars preventing for fame and fortune within the music business.”

Briefly, it’s very similar to the Glu Cellular video games that includes Kim Kardashian and Katy Perry. Customers compete as pop stars and design cowl artwork, ‘report hit singles’ (which incorporates no recording or mixing of any sort), and carry out on stage from small venues to worldwide levels.

In fact, there are many alternatives for in-app purchases, with costs starting from $zero.ninety nine to $ninety nine.

When you recall appropriately, Glu has seen each success and failure with these types of video games.

For instance, Kim Kardashian: Hollywood has seen forty two million downloads and generated $157.eight million in non-GAAP income as of March 2016. Whereas Kim Kardashian: Hollywood reached quantity two on the iOS app charts on its second day of availability, Katy Perry Pop solely managed to hit quantity one hundred and one at its peak.

“The best problem in creating these titles is matching the best superstar with the correct recreation engine,” stated Chairman and CEO Niccolo de Masi. “Concurrently, maximizing the partnership with all the things else happening in that superstar’s world.”

Hopefully for Glu, the corporate matched Britney Spears with the best recreation engine. Although the corporate noticed shares pop with the announcement of a forthcoming Taylor Swift title in February, Glu has proven indicators of fiscal weak spot.

The Road credit this to deteriorating internet revenue, disappointing return on fairness, and weak working money circulate.

Each Britney Spears: American Dream and the forthcoming Taylor Swift recreation ought to give the sport maker a bump, however as Kim Kardashian and Katy Perry have taught us, nothing is a positive factor.