Gigwell rescues live performance bookers from PDF hell
It’s dumbfounding how an business as large as reside music nonetheless depends on a patchwork of backwards, outdated applied sciences. Phrase doc supply letters, PDF riders, countless again-and-forth emails, spreadsheets, bodily checks. Fax! It makes the entire course of a headache that takes ceaselessly when organizers might be specializing in making the expertise higher for attendees and making performers extra money.
One man obtained so sick of it he coded his personal answer. It’s referred to as Gigwell. The Y Combinator startup gives an entire live performance reserving software program suite that handles all the things from asking artists to play to paying them.
Right here’s Gigwell’s overly dramatic intro video
If Gigwell takes off, it might do greater than streamline reserving for giant brokers. Gigwell might develop the stay music income pie for artists, who make 70% of their revenue from live shows. That’s as a result of if Gigwell makes it straightforward sufficient for anybody to guide a present, there’ll be fewer artists pinching pennies in basements and extra making the large bucks on stage.
Jeremie Habib was a SaaS gross sales man who liked to throw occasions. Then a number of years in the past some buddies provided him an opportunity to spend money on a brand new nightclub in San Francisco referred to as Audio, and he started serving to them e-book DJs. That’s when he found simply how horrible the method was. “It blew my thoughts” Habib tells me. “It took eighty five emails forwards and backwards to ebook a DJ for $three,000. Plenty of wasted time.”
However because of Y Combinator and $1.three million in funding from Beatport’s Eric Marcoullier, StyleSeat’s Dan Levine, Texan fund Sava, and a few extra angels, Gigwell has arrived to save lots of individuals’s sanity. Habib spent the primary six months researching what the business wanted. Now Gigwell is being utilized by reserving businesses like Diplomats Of Sound and Surefire in addition to Robotic Coronary heart, the good camp and occasions firm to return out of Burning Man.
With Gigwell, they will make a centralized database of all their business contacts. Its versatile contract builder makes it easy to punch in all the required info to hammer out a deal, then electronically signal the paperwork. Brokers and promoters can switch cash utilizing credit score or debit playing cards, PayPal, or financial institution wires proper by way of the system, somewhat than having to write down bodily checks, or go to a financial institution or Western Union.
Because of Gigwell’s analytics, brokers can see which artists are performing greatest by which markets, and maintain monitor of all their excursions. The Gigwell cellular app lets them vet gives and make journey itineraries on the go. Moderately than having all this knowledge in one million locations, it could all reside collectively in Gigwell.
The startup’s SaaS mannequin is priced by the seat, from $33 a month for one agent to $479 for a 20-individual company plus a small zero.05% to three.9% payment on funds to cowl transaction prices. Ultimately Gigwell hopes to increase to dealing with reserving for talking gigs, conferences, and some other expertise contracts.
Breaking the ingrained conduct patterns of reserving brokers shall be robust. However it’s a decent-knit business, so if one company will get on board and loves it, Gigwell might unfold shortly.
Regardless of all of the speak about streaming royalties, recorded music isn’t the place artists earn their cash any extra. It’s on the street. If Gigwell can democratize entry to expertise, musicians may get extra alternatives to strut their stuff for our enjoyment, and our greenbacks.