Gartner: 301M Smartphones Bought In Q3 As Xiaomi Muscle tissue Into The Prime 5 At Samsung’s Expense
Smartphones now account for sixty six% of all cell phones worldwide and are on monitor to see 2014 gross sales of 1.2 billion models in 2014. However whereas Android seems to have “gained” the so-referred to as platform struggle, the 2-horse race between the main smartphone distributors — Samsung and Apple — seems to be like it might lastly be breaking apart a bit, powered by gross sales of handsets in rising markets.
Gartner immediately revealed its Q3 numbers for a way cell phones fared globally. A complete of 301 million smartphones bought, up 20% on a yr in the past. Inside that, Apple’s and Samsung’s mixed smartphone share totalled 37%, down 7 proportion factors from the identical interval a yr in the past.
Cell phone gross sales general have been 456 million — utterly flat on Q3 2013.
Inside the smartphone area, China’s Xiaomi made its approach into the highest 5 for the primary time with a pointy rise over a yr in the past, whereas the world’s largest OEM, Samsung, declined.
Apple noticed its share improve — as much as 38 million, or 12.7% of the market — on robust iPhone 6 gross sales, a development different analysts have been monitoring as nicely, whereas Huawei additionally noticed a small achieve to maneuver as much as the quantity-three spot (sixteen million units, 5.three%).
That’s to not say that Samsung just isn’t within the lead: it’s, by some margin. The Korean handset big bought seventy three million smartphones in Q3, giving it a 24.four% share of the market, though that’s down by virtually eight proportion factors (and seven million units bought) on a yr in the past. General, the corporate bought ninety four million handsets (sensible and low-finish telephones mixed) for a 20% share of the market (down 5 proportion factors on a yr in the past).
Xiaomi’s gross sales of sixteen million smartphones for a 5.2% share of the market is up almost 4 proportion factors over a yr in the past (it solely bought three.6 million models in Q3 2013). Gartner says it skilled the very best progress of any vendor this quarter up 336% “pushed by robust efficiency in China the place it turned market chief.”
Xiaomi’s rise is critical not simply because it alerts a possible rival to the hegemony of Samsung and Apple, but in addition due to why it has executed so properly.
Briefly, it’s as a result of gross sales in mature markets (the place Samsung historically has been robust) at the moment are saturated with smartphones, and so gross sales have slowed down massively. Rising markets, then again, are seeing very sharp gross sales rises — a few of the highest ever in smartphone historical past, actually.
“From a regional perspective, rising markets exhibited a few of the highest growths ever recorded, with Japanese Europe and the Center East and Africa attaining the very best improve within the third quarter of 2014, with gross sales of smartphones rising virtually 50% yr-over-yr,” the analysts write.
That is additionally one more reason why Chinese language distributors, who began promoting low-value Android-based mostly handsets to those markets early, are doing so nicely. In China, some of the essential markets for Samsung, its smartphone gross sales declined 28.6%.
“With the power to undercut value and supply prime specs Chinese language manufacturers are properly positioned to increase within the premium telephone market too and tackle the wants of improve customers that aspire to premium telephones, however can’t afford Apple or Samsung excessive-finish merchandise,” Gartner director Roberta Cozza notes. “The smartphone market is greater than ever in flux as extra gamers step up their recreation on this area.”
As some extent of distinction, Western European smartphone gross sales declined 5.2% — the third consecutive decline this yr. Amongst mature markets, the U.S. noticed the very best progress, seeing an 18.9% improve “fostered by the launch of the iPhones 6 and 6 Plus.” However put one other means, neither of those two, massive mature markets are maintaining with general gross sales progress of smartphones, which have been up by 20%, or anyplace close to the charges of much less mature markets.
Gartner predicts that Apple’s momentum will proceed unabated with its “largest ever fourth-quarter gross sales” of each fashions of huge-display telephones, though there will probably be different key strikes coming from Chinese language handset makers.
“Over the vacations we anticipate document gross sales of the iPhone 6 and iPhone 6 Plus, however we should always not underestimate the Chinese language distributors and native manufacturers,” writes Annette Zimmermann, analysis director at Gartner. “Chinese language gamers will proceed to take a look at increasing in abroad rising markets. In Europe pay as you go nation markets and engaging misplaced-value LTE telephones may also supply key alternatives for these manufacturers.”
Whereas OEM motion is certainly apace proper now, the state of affairs could be very totally different for platforms. The platform “warfare”, it appears, has primarily now been gained by Android. Its share is now at eighty three.1% on gross sales of 250 million models. Apple trails properly behind in second place, whereas Home windows, BlackBerry and “Different OS”‘s all proceed their declines.
In actual phrases, Home windows gross sales have been almost flat over a yr in the past on 9 million models. It’s very exhausting to think about how Microsoft will handle to show this round, and also you do need to marvel if the corporate will ultimately surrender the ghost.
Gartner, maybe looking for some silver lining, notes that a minimum of the Q3 quantity was up on Q2. “Microsoft must maintain the momentum going from the third quarter, when Home windows telephone-based mostly units grew quarter-on-quarter because of the introduction of extra mid-vary units,” writes Zimmermann.
The large image for function telephones just isn’t in contrast to that of Microsoft legacy smartphone maker BlackBerry: it’s a development of decline. Function telephone gross sales are down by 25% over a yr in the past.
Apparently, Gartner doesn’t peg this drop to the ineluctable allure of smartphones, however slightly says it’s due to the narrowing worth distinction between them and primary units. Smartphones are already sixty six% of the world’s complete cellular market and by 2018 Gartner predicts that proportion might be ninety%.