'Fruit Ninja' studio removes 'designer' as a task
Fruit Ninja studio Halfbrick just lately fired its ultimate two designers, as reported by Kotaku Australia on Monday. This marks a structural shift for the corporate: Halfbrick does not plan on hiring new designers and as an alternative needs its artists, programmers and different staff to work on recreation design collectively, Chief Advertising Officer Nicholas Cornelius tells Engadget. “The roles have been made redundant and never laid off,” he says. “That is due to a change in the best way groups will work at Halfbrick.”
Cornelius continues, “As per our CEO, our groups are being empowered to contribute to design quite than design being in its personal silo. So as to add to this, we have now a design coach to information the groups on attaining this objective. Halfbrick’s focus stays on creating new cellular video games whereas increasing on its core manufacturers (Fruit Ninja and Jetpack Joyride).”
Fruit Ninja was a large success when it launched in 2010 and Jetpack Joyride stored Halfbrick’s cellular mojo rolling when it hit iOS in 2011. The studio has launched profitable video games since, although none have garnered the identical fever pitch of recognition as Fruit Ninja or Jetpack Joyride.
One recreation, 2013’s Fish Out of Water, demonstrated Halfbrick’s experiments in monetization and gameplay mechanics in actual-time. It began out as a $1 app, however inside the remaining six months of 2014 alone, its worth fluctuated between free and $2 (the free model that includes a recent injection of advertisements and different interruptions, in fact).
This week, Halfbrick CEO Shainiel Deo advised Kotaku Australia that the studio’s newest shake-up — making video games with out designated designers — doesn’t suggest the studio will lack design altogether.
“Halfbrick stays a design-targeted firm and this alteration will empower everybody in our groups to contribute to design quite than focus design management within the arms of some. Nice concepts can come from anyplace and we need to create an setting that fosters this notion.”