Frederick’s of Hollywood closes shops in shift to net-solely gross sales

Frederick's of Hollywood closes stores in shift to web-only sales

One of many massive names in bed room put on is closing all of it is retail shops and shifting ahead on the internet. Frederick’s of Hollywood introduced this week that it plans to shut all of it is bodily outlets and transition to an internet-solely enterprise. The identify may be synonymous with lingerie and different intimates purchasing for some, having been round for many years, however Frederick’s fell approach behind the competitors — like Victoria’s Secret and others. Shifting from brick-and-mortar places to only promoting items on the internet is a transfer we have seen earlier than, and it is turning into more and more extra widespread. Nevertheless, not with the ability to profit from curious foot visitors means an enormous shift in advertising, which some specialists consider was Frederick’s drawback in recent times.

[Image credit: Steve Rhodes/Flickr]

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