Former Obama Marketing campaign, Threadless CTO Eyes Cellular Commerce With New Startup Modest
Harper Reed, who led Obama’s re-election marketing campaign in 2012 as its CTO, is again within the startup recreation.
He’s specializing in cellular commerce by making it straightforward for smaller retailers to construct free cellular apps or create lovely buying experiences on smartphones. Backed by former Google government chairman Eric Schmidt, Greylock Companions, 500 Startups and Base Ventures, the brand new startup is known as Modest. The corporate has a number of engineers from the Obama re-election marketing campaign together with Reed and CTO Dylan Richard, who’ve labored at Threadless and Create & Barrel.
“My whole profession has been based mostly round commerce,” Reed stated. “The Obama marketing campaign was well-known for elevating boatloads of cash on-line. My query is how do you make conversions higher by way of cellular and e-mail.”
Principally, Modest helps small companies create shortly create shops within the type of cellular apps. There’s one-faucet shopping for, pricing together with tax and delivery, straightforward modifying of orders in order that consumers don’t should contact customer support and saved information so clients don’t should re-enter their info each time.
“This product is about one drawback that we will do an excellent job at fixing,” he stated. “We’re simply specializing in this small piece of cellular, which is native cellular transactions.”
Modest’s product isn’t a competitor with Shopify or Magento, which additionally assist retailers deliver their shops on-line. It comes with integrations for each. Android, ApplePay and PayPal help are coming quickly.
The corporate operates with a freemium mannequin. It’s free, or you’ll be able to pay $200 a month for push notifications, e-mail shopping for, the power to supply promo codes and no branding from Modest.