Ford invests in automotive tech to spice up automotive gross sales in China

Ford invests in car tech to boost automotive sales in China

So as to fight slowing automotive gross sales in China, Ford has introduced in the present day that it is investing $1.eight billion (that is eleven.four billion yuan) to convey a brand new era of sensible automobiles into the nation. The cash will go towards creating applied sciences akin to smartphone connectivity, self-driving automobiles and enhancing in-automotive cellular chat features, which ought to show particularly helpful in China’s notoriously congested visitors. Ford has already been investing closely within the automotive tech area stateside, so it is trying to switch a few of that knowhow to its Chinese language market too as a way to stand out within the crowded automotive area.

The corporate’s already engaged on introducing its new in-automotive infotainment Sync three system within the subsequent yr, and it plans to roll out a few gasoline-environment friendly automobiles — the Ford C-MAX plug-in hybrid and the Ford Mondeo hybrid — to deal with China’s air pollution points. The funding in China right here is sensible, because the potential for the Chinese language market is large. Nonetheless, Ford has a problem forward, as new automotive gross sales within the Asian nation have fallen as a lot as three.four % to round 1.forty two million automobiles in August this yr.

[Image credit: Jim West/Alamy]

SOURCE: WSJ

Tags: china ford

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