Flipagram Provides Direct Messaging To Share Photograph Tales Privately
Because the world’s massive messaging apps add extra options to maintain their customers locked in for longer, different apps are tapping into messaging options within the hopes of making extra stickiness of their very own. Within the newest improvement, Flipagram, the app that allows you to sew collectively footage and video snippets with one minute of music to create packaged tales, has added a direct messaging function.
Now you’ll be able to ship your Flips by way of to particular associates or teams of pals with out leaving the app.
Prior to now, you can ship Flips to individuals immediately solely by leaving the Flipagram app to do it. You’ll be able to nonetheless ship by e mail, SMS and different routes, however the performance of the Flips shall be extra restricted, Farhad Mohit, co-founder and CEO of Flipagram tells us.
One key function is the pause — essential if you wish to see greater than a blur of photographs within the area of a minute, which is what number of Flips set to the bouncy beat of successful music find yourself wanting.
The DM function will now get a outstanding place, on to the fitting of the + on the backside of the display that you simply press to create a brand new Flip. It should exchange the music button, which can now stay within the app’s “Discover” part. You discover pals to message by following them and them following you again within the app.
The messaging interface, in the meantime, will seem on a special display, the place you possibly can change messages in addition to Flips with associates.
40M and counting
The transfer so as to add a messaging function comes at an fascinating time for Flipagram. The corporate raised $70 million (reportedly a spherical that was made at a $300 million valuation) in February 2014, saying the funding in July of final yr to coincide with the information that it had managed to signal licensing agreements with all the main music labels for the music on its service.
Since then, Mohit tells me the app has ballooned to over forty million customers (from 33 million disclosed on the time the funding was introduced), whereas the app has added different options like video, which is now in forty % of all Flips.
The stats for a way the app has been faring in obtain charts additionally level to sustained curiosity in Flipagram, with the app persistently hovering within the prime 10 of photograph and video apps in the important thing U.S. market.
That lays the groundwork for an honest quantity of customers of the app, in order that an in-app messaging function turns into one thing which may truly be helpful, and used.
As an anecdotal measure of Flipagram’s progress, I’ve been noticing a number of of my non-tech buddies creating and sharing Flips on websites like Fb, which speaks to how the app seems to be gaining traction with individuals outdoors of the Silicon Valley bubble.
However on the similar time, the corporate has been dealing with some rising pains. In October, the corporate let go of 20 % of its employees with the goal of reorganizing its staff extra sharply round engineering, product and design (and the startup continues to be hiring).
It appears that evidently the direct message function is a results of a few of that sharpened focus.
Messaging: the killer app
Flipagram has partly grown because of its a number of integrations (when you’re not a Flipagram consumer, likelihood is you’ve seen them shared on different platforms like Fb and Twitter), so now extra consideration is being placed on methods of getting its customers to spend extra time sharing and consuming on Flipagram itself.
Utilizing messaging to try this is a notable transfer. Messaging is in some ways the killer app on cellular in the meanwhile, with apps like WhatsApp and Messenger (each owned by Fb) now utilized by billions of shoppers.
The pull of messaging apps is so robust that there are examples from completely totally different companies — information websites, for instance — trying to messaging codecs as a constructing block to construct their very own apps. The medium actually has develop into the message.
Extra time spent on Flipagram, not simply creating however consuming content material, might assist the corporate longer-time period with its monetizing technique. Thus far the corporate has been cozy with manufacturers and marketeers, Mohit says, however there have been no strikes to launch paid campaigns on the platform. Not but, no less than.
“We’re nonetheless constructing the core use instances,” says Mohit — a repeat entrepreneur who is aware of a factor or two about monetizing, having based and bought Shopzilla and Bizrate for over $500 million 10 years in the past. “It’s too early to monetize.”
The DM function might additionally probably be used to develop merchandise. Apropos of being launched the weekend of Valentine’s Day, I requested Mohit about whether or not he’d ever thought-about creating a courting class for Flipagram, the place individuals browsed Flips of individuals trying to meet others people, after which used the DM function to contact one another.
“I wouldn’t say this can be a courting website however it could possibly be a approach of attending to know somebody higher than you’d in Instagram,” Mohit says.
Flipagram's Tales Are Sticky And You Can Now Create 60-Second Flips Flipagram Raises $70M, Scores Report Label Offers Thanks To 30M+ Music Hungry Customers Flipagram Elevating $50-$60M At A $300M Valuation From Sequoia Quartz's Enjoyable Information App Is Fairly In contrast to Any Information App You've Seen Earlier than
Except for spitballing no matter might come sooner or later, including messaging is additionally a transfer being made to capitalize higher on present consumer conduct. Mohit notes that of the Flips which were shared off community, over 60 % have been to non-public communication providers like e mail and SMS.
Flipagram has been in comparison with Snapchat and Instagram, partially as a result of all of them goal an identical demographic, but in addition as a result of Snapchat Tales and Instagram presents an identical sort of very visible-first expertise.
Mohit believes that Snapchat no less than is a “good complement” to Flipagram, he says.
“The very fact is that these Tales disappear every single day, which typically is sensible, however not daily. A few of it ought to stay.” In Flipagram’s creation stream the app exhibits customers a Snapchat folder, in addition to one for Instagram, on a consumer’s telephone to create Flips utilizing Snaps and Instagram.