Flag’s new app provides free, advert-supported photograph prints, no delivery charges required
A brand new software referred to as Flag has launched on the App Retailer, promising consumer free photograph prints which are truly free – there aren’t delivery or dealing with costs, neither is a bank card required. That is potential as a result of these photograph prints shall be advert-supported – that’s, companies pay to promote on the again of the photograph. Successfully, it’s an advert that folks won’t ever throw away. The startup has already lined up over 1,500 paying advertisers to get its app off the bottom, together with VISA and Squarespace, amongst others.
You might vaguely keep in mind listening to about Flag a while in the past. The startup ran a reasonably profitable Kickstarter marketing campaign in early 2014, and has been creating its product – and making errors – ever since. Flag took a while to launch, clearly – one thing that angered most of the marketing campaign’s backers who nonetheless consider that crowdfunding a venture on-line is promise of supply, and never the crapshoot that it truly is.
Many are additionally indignant that Android improvement stalled.
That being stated, Flag has lastly gone stay on iOS as a public beta, after some restricted testing amongst backers.
In fact, the thought to supply free photograph prints isn’t completely novel. Sincerely’s Postagram as soon as allowed you to ship out free, advert-supported postcards that embrace a photograph. (It now fees ninety nine cents).
One other app FreePrints, which has been round for years, additionally provides free photographs. Nevertheless it requires you pay the delivery and dealing with charges. Delivery begins at $1.ninety nine for FreePrints and may go as much as $9.ninety nine. You may as well improve to Categorical delivery for a payment. In the meantime, it makes its cash from further prints and by promoting different photograph sizes past four×6.
In different phrases, FreePrints continues to be an excellent deal, nevertheless it’s not precisely free.
Flag, nevertheless, is aiming for one hundred pc free, however with a catch: advertisements.
At launch, the startup says that it gained’t have advertisements on its pictures – which is hopefully why it has omitted this key element about its enterprise mannequin from the app’s App Retailer description.
“Since what we’re providing is concentrating on, we gained’t have advertisements on the again till we will goal,” explains Flag’s CMO Savannah Cowley,
The corporate will truly make use of photograph metadata in its concentrating on, which can embrace issues like location, the digital camera mannequin (as a proxy for estimated revenue), and even the photograph’s topic. It scans pictures to know what’s in them, figuring out logos and faces to make guesses about age and gender. Nevertheless, advertisers will be unable to view customers’ pictures, their names or addresses, obtain consumer knowledge or view anonymized private information, Flag says.
The backs of pictures may have details about the photograph together with an advert, Cowley notes. “Individuals will be capable of plug in captions and details about the photograph – who took it, the place it was taken, and so forth – additionally a secondary photograph,” she provides.
Regardless of the stability Flag is making an attempt to realize with its promoting mannequin, not everybody goes to be snug with focused advertisements – particularly advertisements that lean on their pictures, that are extra private, as a way of gathering this knowledge.
However as they are saying, nothing is actually free. And there can be some people who find themselves okay with sharing their knowledge in change for a free product.
Flag says it’s working with Canon Japan and photograph paper producer Felix Schoeller to print out pictures on thick 370 gram laminated paper with borders and rounded corners, and makes use of dye-based mostly inks for shiny colours and jet blacks. It additionally enables you to print any measurement or form – together with squares and panoramas, should you select.
You’ll be able to order 20 free prints per thirty days. At launch, the corporate says issues are sluggish – supply will take “a number of weeks.”
The product itself is just not as polished as FreePrints, however the photograph picker does at the least allow you to select photographs from totally different albums. It’s pretty fast to faucet to pick a print, select the variety of copies, then have them shipped your approach.
Within the picker, the photographs transfer round a bit of of their packing containers, giving the app a dynamic really feel in addition to a method to see extra of the picture. Fortunately, the thumbnails are additionally giant sufficient so that you simply don’t should launch your Pictures app and blow them up, as a way to work out which image to decide on.
The startup is a workforce of six based mostly in L.A., Stockholm, Berlin, Bangkok and Pittsburgh. It’s co-based by Sam Agboola, whose background consists of design, promoting and advertising, and Alex Basalyga, CTO.
Flag is on the market right here on the iTunes App Retailer.