Fitbit’s CEO explains why his firm is not making a smartwatch

Fitbit's CEO explains why his company isn't making a smartwatch

Worldwide CES might as nicely be referred to as the Worldwide Smartwatch Present. There are so many wearables on show right here, I’ve had hassle preserving monitor of all of them. And but, there’s one firm that in principle ought to be making a smartwatch, however is not. That may be Fitbit, whose identify is about as synonymous with “health tracker” as “Kleenex” is with tissues. Although the corporate lately launched the Surge, a GPS-enabled sports activities band, CEO and founder James Park insists he’ll by no means construct a smartwatch, per se. He additionally will not be coating his health trackers in cheesy Swarovski crystals, however actually, anybody would good sense ought to know not to try this. Take a look at the video under to see my full interview with Mr. Park and to listen to what’s subsequent for the corporate (trace: it includes lots of knowledge scientists).

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Fitbit's CEO explains why his company isn't making a smartwatch

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