Fitbit Takes on Apple Watch With Unveiling of the Blaze
Fitbit on Tuesday launched a brand new health-exercise tracker referred to as the Blaze, a mid-vary mannequin with coronary heart-fee monitoring and smartwatch-like features, corresponding to audio playback management and message notifications.
The brand new Blaze will not have a GPS constructed-in, however it is going to be in a position to make use of the GPS from a companion smartphone to show tempo and distance extra precisely. It is a comparable strategy to the Apple Watch.
The Blaze will exchange Fitbit’s Cost HR, which screens coronary heart fee however has no capacity to latch on to the telephone’s GPS. The Blaze is the primary Fitbit mannequin to have a colour show.
"One of many first issues we discovered on this business is that health is private — and if one thing is not your fashion, you will not put on it," stated James Park, CEO and Co-Founding father of Fitbit. "With Fitbit Blaze, we pushed the boundaries of what is attainable to create an attractive, versatile gadget that may be custom-made to suit your private type — whereas packing a strong health punch that will help you attain your objectives."
The Blaze will promote for $200 when it comes out in March. Fitbit may even promote various frames and bands manufactured from leather-based or chrome steel.