‘Fitbit For Canine’ Maker Whistle Acquires Tagg Pet Tracker And Raises $15M
Wearables for pets was a punchline, however now it’s a reliable enterprise with a number of gamers lively within the area. Stated area did simply get a bit smaller as we speak, as Whistle, the startup which launched its Fitbit for canine again in 2013. Now, Whistle is increasing its place with the acquisition of a competitor within the pet wearable area, Tagg, and including one other $15 million to its struggle chest by way of a Collection B spherical led by Nokia Progress Companions and together with Qualcomm, Carmelo Anthony’s Melo7 Tech Companions, Queensbridge Enterprise Companions and present buyers.
Whistle’s exercise tracker is a small disc that snaps right into a mount designed to suit any collar, and the corporate acquired out to an early lead on this area because of distribution offers with main retailers like PetSmart. It has raised $25 million together with this spherical, which is surprisingly little for a hardware startup that has already managed to ship one gadget at scales giant sufficient for worldwide distribution in a serious chain.
Whistle launched a brand new piece of hardware final yr – the WhistleGPS, which was designed to offer a canine’s location utilizing each GPS and a particular mobile know-how for correct monitoring of misplaced pets. Tagg, a Qualcomm subsidiary that Whistle acquires at this time, is already the most important maker of such a tool, which is at present delivery, whereas Whistle’s personal product has a promised ship date of “late 2015″ on its web site.
The acquisition of Tagg solutions the demand that Whistle noticed for the WhistleGPS product by way of their pre-order marketing campaign, and Whistle co-founder and CEO Ben Jacobs says that it’s distinctive GPS and pet monitoring know-how can be mixed with Whistle’s present industrial and product design smarts, in addition to its consumer expertise on each the hardware and software program aspect to reply that expressed want, in addition to push the evolution of Whistle’s pet hardware even additional.
Tagg’s hardware, which provides the longest enduring batteries within the pet monitoring class with between 7 and 14 days, in addition to knowledge connectivity that covers the U.S. along with GPS, will proceed to be bought at PetTracker.com. Tagg’s tech and model will probably be “absolutely built-in” into Whistle’s platform by the top of this yr, however Tagg house owners will obtain full help for his or her merchandise with out interruption of their location-monitoring service, Whistle says.
Whistle’s funding from this spherical shall be used to assist it increase its product line to new areas and broaden the corporate typically. Whistle seems to be constructing in the direction of turning into the central model for sensible pet merchandise, with a far-reaching platform that makes good use of the info delivered by related merchandise, so anticipate extra from them when it comes to exploring model new areas for our related furry buddies.