Fitbay’s Style Selfie Social Community Lands On Android
The Danish startup set out with the purpose of constructing A N Different personalised, style-discovery store — alongside the strains of Wanelo and Lyst — however the twist was a concentrate on matching customers with so-referred to as physique doubles (aka different customers of comparable physique measurement and thus garments match) so as to crowdsource garments match knowledge. Customers can share selfies of their outfits and tag manufacturers and sizes.
Match continues to be an enormous drawback for on-line style retailers, with excessive ranges of returns of garments that don’t match including to operational prices — making it a gorgeous goal for startups like Fitbay.
This yr Fitbay additional tweaked its consumer expertise to foreground selfies, with what founder and CEO Christian Wylonis dubbed a partial pivot — after discovering the selfie sharing facet of its service was getting probably the most engagement.
It’s now touting six months of selfie knowledge on its platform which it says has enabled it to garner greater than one hundred thirty,000 sizes from tagged outfits — a crowdsourced style match technique it is going to be increasing within the subsequent couple of weeks with the launch of a further device that may let customers guess their measurement in any model, based mostly on tagging accomplished by their Fitbay physique doubles.
How correct this crowdsourced strategy to trend match is is, nicely, questionable. Fitbay asks customers to specify their peak and weight, and categorize their physique form (with some primary physique shapes like apple or pear), and reply some primary questions concerning the measurement of specific elements of their physique (comparable to their arms or torso), however not take precise measurements. So it’s a reasonably broad-brush strategy.
Add to that ‘physique doubles’ on Fitbay are introduced to customers with a proportion similarity — a few of that are so small they seemingly undermine the definition of ‘physique double’. Nonetheless, Fitbay claims its crowdsourced sizing strategy allows it to guess a consumer’s measurement with “ninety per cent accuracy”. It says it’s in talks with retailers about partnerships however has nothing to announce there at this stage.
Fitbay beforehand informed TechCrunch it was hoping to shut a Collection A spherical of financing this summer time however a spokesman for the startup confirmed it nonetheless on the funding path. It final closed a $2 million seed spherical from buyers together with New York-based mostly Steadfast Enterprise Capital and Nordic VC agency Creandum, again in 2014.