FirstMark Capital’s New App Leverages Skilled Connections For Their Portfolio Corporations
FirstMark Capital, the VC agency behind startups like Pinterest, Lumosity, Lot18, Kinsa, and many extra, has quietly launched an app to assist its portfolio group take advantage of the assets offered by their buyers. The app won’t solely supply a full listing of FirstMark occasions, however the app leverages the skilled networks of the whole group, from buyers to portfolio firm staff, to make it possible for the right introductions might be made effectively.
“On-demand entry to FirstMark’s assets is what the imaginative and prescient is all about,” stated FirstMark basic associate Amish Jani.
The app’s Connections function makes use of the LinkedIn API to look all the FirstMark group to see in the event that they know the individual you’re in search of. Customers can search by identify or by firm to see who has the appropriate connection and may make an introduction.
Customers of the app may also see an inventory of upcoming occasions, in addition to stream full occasions which have already occurred. FirstMark occasions occur at the very least twice each week, with over one hundred occasions occurring annually, together with personal group and public occasions for the startup ecosystem as an entire. These vary from small chats with CEOs, advertising specialists, business leaders, panels on particular topics and lectures to giant convention-like occasions.
“We face the identical problem that any startup faces: specializing in the core performance that issues probably the most to our ‘buyer’,” stated Jani. “It’s straightforward to think about dozens of issues we’d wish to see in an app, however it’s an train in focus and self-discipline to refine that imaginative and prescient right down to options that may make a distinction.”
In fact, the app is just obtainable to corporations during which FirstMark has invested, however the concept of constructing out know-how to streamline the efforts of a VC agency is sensible, and it’s shocking that FirstMark is likely one of the solely buyers to have executed it.
“The variety of companies truly constructing software program, leveraging APIs, and creating product roadmaps can in all probability be counted on lower than one hand, and we’re the primary to take all of these initiatives to the cellular system,” stated Jani. “Group has been core to FirstMark since we began in 2008, and so what you see now’s the result of a variety of experimentation, studying, and improvement. We expect it’s extraordinarily distinctive and extra importantly, impactful to our entrepreneurs.”