Fb Now Has 1.1B Messaging App Customers After Messenger Hits 500M
One other billion-consumer milestone for Fb: The corporate now has over 1 billion messaging customers, after immediately saying that it has handed 500 million month-to-month lively customers for Messenger, on prime of the 600 million lively customers that Fb-owned WhatsApp now has.
In Fb’s final earnings presentation, CEO Mark Zuckerberg famous that “merchandise don’t actually get that fascinating to show into companies till they’ve a few 1 billion individuals utilizing them.” Seems to be like messaging might have simply gotten fascinating.
For now WhatsApp and Messenger stay unbiased. As we speak’s information represents big progress for Messenger, which had solely 200 million customers in April 2014, a reality it introduced on the similar time that it handed 1 billion month-to-month lively customers on cellular.
Though we have now but to see advertisements or any vital monetization in Messenger, cellular drives the corporate’s wider enterprise, with advertisements on its essential app accounting for nicely over half of all the firm’s advert gross sales.
“At present greater than 500 million individuals are utilizing Messenger every month and we’re extra dedicated than ever to make it the absolute best messaging expertise,” the corporate famous immediately in a weblog publish.
The corporate points updates to Messenger as soon as each two weeks, and that won’t decelerate, the corporate says.
“There’s nonetheless rather a lot for us to do and we’re wanting ahead to bringing extra innovation and updates to you within the coming months,” David Marcus, who runs Fb’s messaging merchandise, famous in his personal Fb publish. Whether or not that may focus extra on easy product modifications to those who give attention to monetization stays to be seen. The corporate has already been dabbling with how it might supply funds providers inside Messenger — an space that David Marcus, who got here to Fb from PayPal, would know very properly.
On the earnings name final month, Zuckerberg didn’t draw back from funds questions himself. Requested about funds in Messenger, he stated it will be one thing Fb would do in partnership with others, slightly than by itself:
“Funds is a vital a part of the web enterprise ecosystem, however we’ve historically considered this as one thing that we’re going to companion with different corporations on to allow nice options, fairly than making an attempt to compete and do it as a enterprise ourselves. And the rationale why we’ve taken this strategy is it’s essential for all on-line companies and our clients and companions that there’s a good on-line cost system. Individuals run advertisements to get clients and promote merchandise and on the finish of that conversion, if there’s a good cost system that’s clean, then individuals will purchase extra issues, which finally makes the advertisements and all of entire on-line stream extra beneficial for these companions and subsequently extra income and revenue for our enterprise as nicely.”
Messenger was the primary of Fb’s standalone apps, and Fb has confronted some controversy round the way it has pressured customers to obtain the app fairly than use it inside Fb’s important app — however not, to date, to the detriment of the app’s reputation, it appears.