Fb nabs face-swapping app Masquerade to tackle Snapchat

Facebook nabs face-swapping app Masquerade to take on Snapchat

The face-swapping filter on Snapchat is getting loads of use as of late, and Fb is becoming a member of the fray as nicely. Zuckerberg & Co. purchased the favored app Masquerade (MSQRD) that gives an identical function. Masquerade’s CEO Eugene Nevgen confirmed the transfer in a weblog submit, explaining that the corporate goes to “be a part of forces with Fb and convey the know-how to much more individuals.” Monetary particulars weren’t disclosed for the transaction that brings Fb the know-how to use filters to movies.

Tech Insider stories that Fb will nonetheless hold Masquerade as a separate app, however plans to combine the face-swapping tech into its personal software program as properly. Masquerade gives occasion-particular filters for issues like The Oscars, so it is easy to see why Menlo Park would have an interest within the software program. For instance, you possibly can rework your self into Leonardo DiCaprio and provides your personal acceptance speech. For those who’ll recall, Fb additionally packs in add-ons like stickers and photograph filters, and now it is leaping on the face-swapping bandwagon, too.